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	<title>Comments on: Report: Google May Earn $497 Million a Year from Typosquatting</title>
	<atom:link href="http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/feed/" rel="self" type="application/rss+xml" />
	<link>http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/</link>
	<description>News and Views for the Domain Name Industry</description>
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		<title>By: Kevin Ohashi</title>
		<link>http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/comment-page-1/#comment-570890</link>
		<dc:creator>Kevin Ohashi</dc:creator>
		<pubDate>Thu, 04 Mar 2010 10:47:46 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/?p=10795#comment-570890</guid>
		<description>Tyler,
Why would you use Alexa to measure when it&#039;s probably the worst service of the big players (Compete, Quantcast, Alexa)?

Also your conclusion about Google being most suited to stop it I am uncertain about.  I would view it akin to ISP&#039;s role.  Companies like CitizenHawk are *legitimately* monetizing trademark names (if I recall correctly the deal is they get domains for holders for the right to monetize them).  Also the issue between typo and trademark infringement aren&#039;t synonymous; you (at least Ben) are lawyers and know this.

Furthermore, your suggested solutions really wouldn&#039;t work in practice.  The value is the traffic, it will simply be arbitraged onto PPC another way or sent to other forms of monetization.  By trying to cut them off simply will just drive that traffic &#039;underground&#039; and redirecting it around in other ways.</description>
		<content:encoded><![CDATA[<p>Tyler,<br />
Why would you use Alexa to measure when it&#8217;s probably the worst service of the big players (Compete, Quantcast, Alexa)?</p>
<p>Also your conclusion about Google being most suited to stop it I am uncertain about.  I would view it akin to ISP&#8217;s role.  Companies like CitizenHawk are *legitimately* monetizing trademark names (if I recall correctly the deal is they get domains for holders for the right to monetize them).  Also the issue between typo and trademark infringement aren&#8217;t synonymous; you (at least Ben) are lawyers and know this.</p>
<p>Furthermore, your suggested solutions really wouldn&#8217;t work in practice.  The value is the traffic, it will simply be arbitraged onto PPC another way or sent to other forms of monetization.  By trying to cut them off simply will just drive that traffic &#8216;underground&#8217; and redirecting it around in other ways.</p>
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		<title>By: Domain Name Wire &#187; News &#187; Edelman: Domainers Cause Harm, Add Little Value - The Domain Industry's News Source</title>
		<link>http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/comment-page-1/#comment-570253</link>
		<dc:creator>Domain Name Wire &#187; News &#187; Edelman: Domainers Cause Harm, Add Little Value - The Domain Industry's News Source</dc:creator>
		<pubDate>Wed, 03 Mar 2010 16:50:32 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/?p=10795#comment-570253</guid>
		<description>[...] intelligence company Cyveillance has interviewed Benjamin Edelman, one of the authors of a recent report on typosquatting, and he has this to say about domainers: they cause harm and add little genuine [...]</description>
		<content:encoded><![CDATA[<div style="background-color: #FFfbd0">
<p>[...] intelligence company Cyveillance has interviewed Benjamin Edelman, one of the authors of a recent report on typosquatting, and he has this to say about domainers: they cause harm and add little genuine [...]</p>
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		<title>By: Andrew Allemann</title>
		<link>http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/comment-page-1/#comment-560263</link>
		<dc:creator>Andrew Allemann</dc:creator>
		<pubDate>Thu, 18 Feb 2010 20:00:18 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/?p=10795#comment-560263</guid>
		<description>@ Tyler - I understand your thinking, I just don&#039;t think the tail traffic is the same percentage as the major typos.</description>
		<content:encoded><![CDATA[<p>@ Tyler &#8211; I understand your thinking, I just don&#8217;t think the tail traffic is the same percentage as the major typos.</p>
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		<title>By: Tyler Moore</title>
		<link>http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/comment-page-1/#comment-560259</link>
		<dc:creator>Tyler Moore</dc:creator>
		<pubDate>Thu, 18 Feb 2010 19:55:45 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/?p=10795#comment-560259</guid>
		<description>@Andrew (post 17): Yes, that&#039;s correct.  We assume that the typo sites receive 0.7% of the popular site&#039;s traffic.  While it is true that the most popular sites encounter more typo domains, it is likely that on the less popular sites the closest typos are the ones registered, while the more distant typos that receive fewer visitors are not. 

It&#039;s also true that most of the traffic and revenue comes from the more popular sites: the 3,264 .com domains we studied in greater detail in our paper account for 1/3 of the total estimated traffic and revenue for the top 100,000 sites.  That said, we can&#039;t write off the contributions from the tail.</description>
		<content:encoded><![CDATA[<p>@Andrew (post 17): Yes, that&#8217;s correct.  We assume that the typo sites receive 0.7% of the popular site&#8217;s traffic.  While it is true that the most popular sites encounter more typo domains, it is likely that on the less popular sites the closest typos are the ones registered, while the more distant typos that receive fewer visitors are not. </p>
<p>It&#8217;s also true that most of the traffic and revenue comes from the more popular sites: the 3,264 .com domains we studied in greater detail in our paper account for 1/3 of the total estimated traffic and revenue for the top 100,000 sites.  That said, we can&#8217;t write off the contributions from the tail.</p>
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		<title>By: Andrew Allemann</title>
		<link>http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/comment-page-1/#comment-560258</link>
		<dc:creator>Andrew Allemann</dc:creator>
		<pubDate>Thu, 18 Feb 2010 19:54:31 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/?p=10795#comment-560258</guid>
		<description>@ Tyler - yes, but in the &quot;example&quot; typos section of your appendix, you showed a bunch for some of the companies and only a few for others.</description>
		<content:encoded><![CDATA[<p>@ Tyler &#8211; yes, but in the &#8220;example&#8221; typos section of your appendix, you showed a bunch for some of the companies and only a few for others.</p>
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		<title>By: Tyler Moore</title>
		<link>http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/comment-page-1/#comment-560254</link>
		<dc:creator>Tyler Moore</dc:creator>
		<pubDate>Thu, 18 Feb 2010 19:41:22 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/?p=10795#comment-560254</guid>
		<description>@Andrew: I think you misread the data we presented. For parked.com, we found its name server resolving 13,993 typo domains, around 2.5% of all domains being resolved by parked.com&#039;s name server.</description>
		<content:encoded><![CDATA[<p>@Andrew: I think you misread the data we presented. For parked.com, we found its name server resolving 13,993 typo domains, around 2.5% of all domains being resolved by parked.com&#8217;s name server.</p>
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		<title>By: Andrew Allemann</title>
		<link>http://domainnamewire.com/2010/02/17/report-google-may-earn-497-million-a-year-from-typosquatting/comment-page-1/#comment-560253</link>
		<dc:creator>Andrew Allemann</dc:creator>
		<pubDate>Thu, 18 Feb 2010 19:40:56 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/?p=10795#comment-560253</guid>
		<description>@ Tyler - but didn&#039;t you still assume the same percentage of typo traffic for the smaller web sites?</description>
		<content:encoded><![CDATA[<p>@ Tyler &#8211; but didn&#8217;t you still assume the same percentage of typo traffic for the smaller web sites?</p>
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