AT&T Should Sell Buzz.com to Google

Google launches Buzz. AT&T owns Buzz.com.

Google announced Google Buzz today. Immediately I thought of the domain name Buzz.com.

A couple years ago I was working on a domain acquisition from AT&T and, while searching whois, noticed that the company owned Buzz.com.

The Buzz.com domain name has sat largely underutilized. Recently, a landing page for a closed-beta social networking service appeared on the site:

About buzz.com: Want to know the best places to go or businesses to call? Let buzz.com help you tap your social net for business recommendations from the people you trust most – your friends and family.

OK, so a social network for local business recommendations. How’s that working out for you? AT&T shouldn’t be in the business of social networks, and this is going to go nowhere.

So perhaps AT&T should sell the Buzz.com domain name to Google. True, I don’t think Google will pay much for it. After all, people will access Google Buzz through Gmail. And Google hasn’t shown a propensity to buy domain names related to brands.

But at least the domain would go to better use.

Further Reading:

  1. Google Launches Google Places 6 Days After Winning GooglePlaces.com Domain

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Comments

  1. February 9th, 2010 | 8:48 pm

    [...] Interestingly, Buzz.com is owned by AT&T. [...]

  2. February 12th, 2010 | 2:33 pm

    why att should not be in social network ? even we can see each webmaster is trying to setup social network.

  3. Joe B.
    February 24th, 2010 | 6:16 pm

    “AT&T’s Buzz.com Aims to Take a Bite Out of Yelp” – January 28, 2010

    http://www.networkworld.com/news/2010/012810-atts-buzzcom-aims-to-take.html

  4. February 24th, 2010 | 6:58 pm

    @ Joe B – no wonder I’m getting a lot of search queries for buzz.com right now.

  5. robert
    March 1st, 2010 | 9:12 pm

    At the time you wrote this, buzz.com was still in alpha, so it shouldn’t surprise anyone that it wasn’t exactly huge yet.

    Now it’s in beta, and invitation-only, I think. A little early to call in the coroner.

  6. March 1st, 2010 | 10:49 pm

    @ Robert – I call in the coroner because of who’s behind it

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