GoDaddy Forced to Pull Another SuperBowl Commercial
Thursday, February 4th, 2010
Another commercial problem for Go Daddy.
There’s more controversy with GoDaddy’s Super Bowl commercials, but this time it actually may not have been planned.
The company planned to air an ad called “movies” during Sunday’s game. The ad showed Danica Patrick performing a couple scenes from iconic movies. But apparently GoDaddy ran into licensing problems with some of the movie studios with scenes portrayed in the commercial. So the company yanked the commercial.
Instead, GoDaddy will run an ad called “Spa“. In the ad, Danica Patrick is getting a massage, but the masseuse realizes who she’s working on and asks for a chance to be a GoDaddy Girl herself.
Although the ads will certainly drive a lot of traffic to GoDaddy’s web site on Sunday, the company has already received a nice ROI thanks to the usual pre-game press coverage.
Further Reading:
- GoDaddy reveals Super Bowl commercial featuring the Pussycat Dolls
- GoDaddy.com Purchases Second Super Bowl Commercial
- .Co to return to Super Bowl in GoDaddy commercial
Tags: GoDaddy, godaddy commercials
I don’t buy it. It’s just part of their marketing schtick.
I don’t know. But the ‘spa’ commercial is kinda lame, so I’m thinking it was their third pick.
Godaddy needs targeted traffic…their sexual ads get alot of attention, but not many sign up…money wasted!
Instead of wasting millions on superbowl ad, they can spend that money on google ads and get tons of more sign ups!
Hilarious they didn’t figure the licensing rights in their commercial. They don’t seem to use the same “cleansing” process in selling their expiring domains in their auctions.
I searched up “microsoft” in their auction lists:
microsoftforyou.info 9 0 $8 8H 46M
microsoft-office-2008.com - 0 $5 8H 47M
microsoftbacktech.com - 0 Bid $10 8H 53M
microsoftbacktech.net - 0 Bid $10 8H 58M
dearmicrosoftgoodbye.com - 0 $5 10H 40M
microsoftlive4970.net - 0 Bid $36 11H 39M
microsoftlive4970.com - 0 Bid $32 11H 39M
microsoftlive4970.org - 0 Bid $32 16H 39M
microsoftlive4970.info - 0 Bid $26 16H 39M
msnmicrosoftwindows.com - 0 Bid $666 21H 26M
deathtomicrosoft.com - 0 Bid $1,500 21H 26M
microsoft7help.com 5 0 Bid $49,999 1D 11H
microsoft2007office.com
++++++++++
Total count about 200 TM domains.
However, they state that the SELLER is responsible for any TM domains submitted. How convenient. How hard is it to filter out any domains with the word “microsoft”?
I agree that the registrars hide behind the fact that they technically don’t own the domain. But, they auction them off anyway.
What makes Godaddy any different than Snapnames, Pool, Namejet or Sedo?
We use to think Godaddy’s commercials were racy. (pun intended).
Are they getting mellow?
Or, we are use to Parson’s shock effect?
The $ 7.49 price makes the masses think that all domains should only cost reg. price.
It is not Godaddy’s or any other registrar’s job to check trademarks. Almost every dictionary word is trademarked. All trademarks are open to argument. I really wish all these TM do gooders would just go away. Their schtick is getting stale.
@Facts
The fact is, you have no facts. You have no name. You have stated nothing but generalizations. “Almost every dictionary word is trademarked.” ???? really?
Name five Dictionary names that are trademarked. Then find a new handle.
advertise
ad
apple
goodwill
paris
And that is just off the top of my head. Most dictionalry words that have commercial value are trademarked somewhere in the world. If you doin’t belive it just search the http://www.uspto.gov/. And that is just US trademakrs. Surely you are not suggesting that Godaddy be responsible for researching every trademark in the world and determining whether or not a domain violates it.
Why can’t someone register deathtomicrosoft.com? I could make arguments for all the domains you listed.
Like I said I wish all you tradmark do-gooders would just go away because you don’t know what you are talking about.
Stephen…..what kind of question is that?
Virtually every frequently used dictionary word does have some kind of TM claim on it. You know this…..you’ve been buying domains for a long time. This is no secret.
btw…..who cares about a handle? It seems just you as you are always hacking at anyone that uses an alias. So what? Why not focus on the subject and not the handle. I could call myself Stephen Douglas….but it could be fake name anyhow. Unless people know you they might assume you use a fake name also.
It’s the content, not the person that matters.
Nice one Godaddy Girl(s)
@ Belmassio,
Of course I know that anything can be attempted to be TMed.
I just wanted “Facts” to do some extra work and show us some of the words he feels are “important” TM’s to him. He did provide us with his interesting choices. That’s what I wanted to see.
As far as anonymous posting, I have stated this many times: Why should I take the time to read comments from someone hiding behind their handle? For all I know, they’re some domain-hating attorney trying to gain our trust and then BAM!
Or a noobie, or someone attempting fraud, etc.
Truly, I would give a lot more credibility to the “content” if I knew who the “person” was, and if they’re not “scared” to make their opinion known with the chance they may be lambasted publicly.
If someone forged my name on a post, I would inform the admin and have it removed. It’s easy to prove, so that’s not a viable argument.
My belief is: “The best content to read is from someone whose real name you recognize, which adds trust to the value of the content, even though it may or may not be agreeable to your own opinion.” yes?
As an example: Don’t you wish you knew who “Halverez” was when he first showed up?
For an example of “advertise” — pls see:
http://tess2.uspto.gov/bin/showfield?f=doc&state=4005:o1lc7t.3.3
Note the disclaimer:
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “ADVERTISE” APART FROM THE MARK AS SHOWN