Now Might Be a Good Time to Buy Travel Domain Names
Tuesday, January 26th, 2010
Search engine advertising report shows travel sector down, but hot season approaching.
If you can buy direct navigation travel domain names based on a multiple of recent parking performance, now might be a good time to take the plunge.
That’s one bit of insight I picked up from reading Efficient Frontier’s Q4 U.S. Search Engine Report.
There are two reasons travel domains might be attractive right now.
First, travel click prices have been pummeled more than most other sectors in the current recession. Q4 prices for travel clicks were down 17% from the same quarter 2008, and overall travel search spend is down 20%, the company reports. If you think this will start to rebound on an annual basis, you can buy domains at discounted multiples. Keep in mind that this data is based only on Efficient Frontier’s customer spend, but they have a large data sample.
Second, travel search spend is seasonal, and we’re about the enter the high season. Buying a travel domain based on a revenue multiple from the last few months means you’ll buy it based on the low months.
So if you’ve been holding off on buying travel domains, take another look.
Further Reading:
Gosh, I hope you are correct, as I own a LOT of them some, a few of which are in Rick Latona’s ongoing extended auction (e.g., ChinaVacationing.com, NycVacationing.com, CaliforniaVacationing,and ResortsVacationing.com –I also have Festively.com and Gleefulness.com in that auction.
If you want to see all my “Travel-Related” domains, I’m at dave@davecummingsDOT com (I’m heading from San Diego to “porn valley” in LA soon for an all-day shoot tomorrow, but will be back here late Wed, 1/28.
Dave
It’s also a good time to develop those travel and geo domains
Edgar
Hopefully this will help pump up the price on > Breaks.com
)
In Europe, .eu (with more than 3M registrations) seems to be an interesting domain extension for travel industry mainly. It’s getting stronger all the time, and even if it never has such market share as local ccTLDs have, the value of .eu names has been raising.
[...] was down in both finance and travel compared to September 2009. In fact, in January of this year I suggested it might be a good time to buy travel related domain names based on insights from Efficient Frontier’s Q4 search engine report. Travel CPCs have [...]