Oversee.net CEO Jeff Kupietzky gives opening remarks about how we’re still in the early days of domain names.
Oversee.net CEO Jeff Kupietzky gave opening remarks to a record crowd at DOMAINfest Global 2010 this afternoon. His message was that we’re still in the early days of the domain business.
Looking at Oversee’s three businesses:
1. Domain parking – DomainSponsor
Over 80% of visitors to parked domains still don’t convert. Even though RPMs are high compared to alternatives, there’s still potential. Working on leveraging growth overseas (Oversee.net set up a new office in Germany). DSNextGen platform was announced last week. Need to build tools for where traffic will be in the future, not just now.
To stay ahead of the curve, need to plan for emergence of new traffic sources.
2. Buy and sell domain assets – Moniker/SnapNames
Less that .5% of domains trade hands every year. Commercial real estate trades 5%-10%. Focused on bringing tools in to increase liquidity. Starting Moniker Broker Network — a network of domain brokers partnering with Moniker who will get first look at inventory.
Key to increasing domain liquidity is creating ONE exchange, not many different exchanges.
How do we improve velocity of domain name aftermarket?
3. Develop domains into online businesses –
e.g. LowFares.com. Over 30 million registered names still not developed. Oversee is still looking to acquire web properties, especially in lead gen.
Developing properties is the hardest problem we have. How do you do it for hundreds of thousands of web sites? How to you automate the process to build out? A parallel might be the move from apartment buildings to houses. At first everyone live in apartments. But then mass customization of houses was “invented”. Once that ecosystem was built, enabled massive build-out of single family homes.
How do you solve the “domain build-out gap”?
As I posted on my Twitter feed @DomainNameWire, Jeff Kupietzky cracked a light-hearted joke about the SnapNames bidding scandal. He said the conference keynote was a stand in because he couldn’t get halverez to speak. I thought it was a good way to crack the ice on the issue.
Josh says
And a car salesman would tell you we are in the early days of cars.
As for the joke, very funny, maybe we can laugh off their aboslutely horrid parking payouts and desire to screw the people who lost out to fraud, on technicalities and their unwillingness to take respondsibility.
In regards to #3, wasn’t it a fight to even get picture options not long ago?
lol
Snoopy says
“Less that .5% of domains trade hands every year. Commercial real estate trades 5%-10%. Focused on bringing tools in to increase liquidity. Starting Moniker Broker Network — a network of domain brokers partnering with Moniker who will get first look at inventory.”
The differnce is most domains aren’t actually worth anything. For the domains that are worth something I’m not sure the figures would be much different to real estate?
Jay says
I agree with Snoopy. Most domainers see some big sale posted and then rip out the credit card and go goofy. They think that all the good .com domains are gone and register other extensions which is not true as I find good commercial .com domains dropping every week just takes a bit more work to find them than the old days. I would rather have 100 good commercial domains than 2000 that don’t make any sense. Browse sales listings at domain forums and you can see that only a small percentage of domainers hold quality domains that would even see any flow of type-in traffic.
Jade says
I agree we are still in the early days….G and Y have done everything in their power to not show relevant ads on parked domains and keep them looking boring and second rate.
The true, instrinsic value of the sufers arriving has still yet to be truely tapped.
There are those that know this, and there are those that want to sell domains based on ppc multiples or some other short-sighted method that totally undervalues great domains.
It appears the domain monetization methods on the radar are increasing and 2010 might be a watershed year in alternatives to parking. It has yet to be proven though that we really have a great alternative, but it’s going to be all about testing, which I assume every smart domainer will do.
Something is going to give eventually. Domains have too much power.
rob sequin says
Glad to see that he is taking the crime of fraud and shill bidding seriously.
What an insulting thing to say.
Mark says
“What an insulting thing to say.”
The full story won’t come out until Nelson is deposed in a lawsuit. I am sure he used other bidding alias’s.
Meanwhile, Kupietzky is keeping quiet and strategizing. He needs to figure out what to do with Oversee’s massive hoard of trademark domains. At least he was smart enough to move them out of NameKing. However, when the —- hits the fan, all the shell companies in the world won’t save Oversee.
JeffShwinn says
Give Kupietzky a break. He has his hands full trying to dispose of Oversee’s “questionable” domain portfolio.
Zach says
I lost tons of great domains to Halverez and this putz is making jokes about it. The “rebate” check doesn’t even come close to what I lost.
Kevin B says
Kupietzky won’t be making jokes when oversee gets hit with thousands of ACPA lawsuits.
Josh says
” Give Kupietzky a break. He has his hands full trying to dispose of Oversee’s “questionable” domain portfolio.
”
Please share more on this because between you me and the world they refuse to let any of it go for even top dollar.