Comments on: How to Create a Print Newsletter to Promote Your Geo Web Site

By: Andrew Allemann

Andrew Allemann — Mon, 14 Dec 2009 15:33:58 +0000

@ EM – I’ve heard the email thing can be a headache…spammers using @yourdomain.com would make you look bad. Thoughts?

By: Andrew Allemann

Andrew Allemann — Sat, 12 Dec 2009 21:58:31 +0000

Bruce – doing that in Austin is a great way to get your web site boycotted

By: Bruce

Bruce — Sat, 12 Dec 2009 17:01:40 +0000

Most paper newsletters get thrown out. Focus your time on distribution through the Internet. Instead of passing our newsletters, buy sticks and placards and print the domain name on the sign only. Something like, “xyz.com, See who is in town”. Curiosity is the answer for drivers when they see it.

By: EM @ KING.NET

EM @ KING.NET — Sat, 12 Dec 2009 15:34:23 +0000

@Andrew

Thanks for the update.

Another suggestion to bring traffic to your website is to offer an email services @lakeway.com using Google Apps Premier Edition to your local business. For example, mybusiness@lakeway.com. You can mark up the price from $50 to $70. If you’re interested on how to configure this setup. Give me a shout.

Regards,
Emil

By: Andrew Allemann

Andrew Allemann — Sat, 12 Dec 2009 15:24:23 +0000

@ EM – One interesting note on newspapers — the suburban newspapers are doing just fine. In Austin, the main newspaper owns a network of suburban newspapers (including one in the Lakeway area). They cover hyperlocal sports, government, etc. And they’re profitable.

That said, I look at this ‘newsletter’ as a very different proposition than a newspaper.

@ M. Menius – yes, black and white saves lots of money. Since none of the other newsletters I’ve seen are in color, I felt comfortable doing this.

@ David Castello – I have an enewsletter as well. I look at this as a way to place ‘flyers’ at businesses around town.

By: JB

JB — Sat, 12 Dec 2009 10:31:15 +0000

This is one of the best ways you can go out to the local community and businesses and start meeting them face to face.

By: M. Menius

M. Menius — Fri, 11 Dec 2009 21:28:34 +0000

This seems like a good start and something tangible in hand does have appeal. Plus it provides that face-to-face introduction which is valuable in itself.

I noticed the graphic was in black and white instead of color. That would be a cost issue, right?

Thanks for sharing this ad approach.