AdBlade Has Laughable Ad Delivery Problem
Tuesday, December 8th, 2009
Strange pictures make me question AdBlade ads.
A couple weeks ago I saw an ad on Statesman.com for refinancing your home:
The ad caught my attention because, while the couple on the bottom looks like they had success refinancing their home, the man on the top looks like he missed his refinance closing because he was stoned.
The ad was served by an online advertising company called AdBlade. Today another AdBlade ad, this one running on Accuweather, caught my eye:
Let’s ignore the funny looking guy who’s refinancing his home for a minute. The other four pictures, all for teeth whitening, are perplexing. Apparently there are three secrets to whiter teeth: chew on a sugar cube, chew on a die, or suck on a glowing ball. Hmm.
So my first reaction was that AdBlade is only running two offers and isn’t doing a good job serving them. But maybe they’re just really smart. Both ads did catch my attention, right? Although even if I clicked, I don’t think misleading pictures would get me to convert into a customer.
No related posts.
AdBlade Has Laughable Ad Delivery Problem – http://tinyurl.com/y94b7ao
Higher CTR = Lower CPC
The images work….and they work extremely well.
Their ads always sick out and I’m sick and tired of them…..but they work.
Weird and “peculiar” photos absolutely work.
It’s probably a test trying to gather data on which pic(s) will generate the most clicks.
Filler ads is all these are. These and the ones with an animated obese flabby stomach certainly lower the quality of the content next to them.
Sign of a desperate advertiser and a lack of ad inventory IMO.
I have seen and noticed these ads. If an ad doesn’t capture your imagination and attention then what’s the point? These advertisers are smart
It looks like Yahoo and MSN are copying these ad formats now. Images with the headline make the ad appear more like content and this causes people to look at them. So while you may be laughing at these ads, Adblade, their advertisers and their publishing partners are laughing all the way to the bank.
These guys have serious reach now according to Quantacast and Comscore. Quantcast now ranks Adblade as the 3rd largest property on the Web…How can this be???
http://www.quantcast.com/p-b8GPCpJxfqYm2
@ Mediaman if you buy that many ads on major web sites, you’ll get big. Reminds me of X10 and all of its pop-ups back in the day.
How do I block their cookies, so I don’t have to see their stupid targeted ads.
@Joe – Websites use cookies, but ads don’t use them, usually if at all.
people are paying money. they must sell to eat
Updated version of hawking products like Carter’s Little Liver Pills, phony diet powders, laudanum-enhanced, alcohol-laced pain and cough medicine.
This network has gotton so big. You can see their ads on Yahoo, MSNBC, CBS and I just saw them on Christian Science monitor. Apparently they only serve ads on large premium sites instead of small blogs like Google does. Our company did a test buy with them and their network does work. BTW – we choose our own pictures, not them.
Bottom line, if you dont notice an ad, you are wasting the spend. If people notice these ads cause of the format or the strange pictures, thats great for the advertiser. Im sure for the publisher too as they make more money.