If there is a 29% reduction in CPCs, there should be a similar 29% reduction in CPA. Instead there is a 11% reduction in CPA. This would mean that certain clicks that are not being paid as much for are still converting as they were before the price reductions. In other words, fraud.

Secondly, Yahoo obviously has no brains to make a post like that. Whenever there’s a drop in CPCs ofcourse there is going to be a drop in CPA. If they’d reduce CPCs to 1 cent across the board the advertiser ROI would be through the roof.

This is a no brainer.

We know Yahoo is stupid.

Let’s just move on. The company is finished and we all know it. They have nothing.

[...] Are Yahoo’s cost-per-click prices falling?  From Domain Name Wire. [...]

Yahoo Direct and Yahoo search are both entwined. A few years back I stopped paying the annual $300 fee for my website Mydiscountdomains.com. The result was astonishing, and worth mentioning. While Google has Mydiscountdomains.com at the top of the search under the keywords discount domains, my discount domains, and many other over 119000 all of the searches connect directly to the website, on Yahoo when you search for MyDiscountDomains, you will never find any direct connection between the search results and my website. As a matter of fact when you put MyDiscountDomains in the search box, GoDaddy shows first, and you will not find my website on any of the search results. so there is no difference.
mansour

Yahoo Cost-Per-Click Prices Down 29% in One Month – http://tinyurl.com/ygzt29h