Google Awarded Patent for Local Search Integrated with Whois

Google gets patent for integrating local contact information with search results.

Google has been awarded U.S. patent 7624101 for “Enhanced Search Results”. The enhancements are related to Google’s local search capabilities, including returning a result for a business that includes a phone number, address, and map. You’ve probably seen these search results at the top of a Google results page:

third-base-google-local

The patent describes a system that captures phone and address information from the target web site and displays it in the search results. A couple embodiments include accessing the domain name whois database to retrieve the information. In one embodiment, the whois record’s address and phone number may be used to verify the information on the target web site. In another, the whois record may be the sole source of address and phone number information.

The full patent image is not yet available, but the text is available here.

Comments

  1. John Berryhill says

    Interesting timing.

    United States Patent 7,620,725
    King , et al.
    November 17, 2009

    Metadata collection within a trusted relationship to increase search relevance

    Abstract

    A system and method for collecting internet publisher data is disclosed in which metadata pertaining to the internet publisher is acquired in the context of a trusted relationship with the internet publisher to increase reliability of metadata utilized in the presentation of internet search engine results. In a preferred embodiment, metadata collected by an internet domain registrar incident to registration of an internet domain name is included among metadata acquired in the trusted relationship.

    Inventors: King; Raymond (Portland, OR), Stahura; Paul (Sammamish, WA), Westerdal; Jay (Bellevue, WA)

    Assignee: About Us, Inc. (Bellevue, WA)

    Appl. No.: 11/294,002

    Filed: December 5, 2005

    • says

      John, I’d seen that application back in the day…quite a mess of characters on that one. Paul was at eNom when filed, Jay was at NI, which was acquired by TCI, and Ray had left Snap. Now that it’s approved, will be interesting to see…

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