You Say See-Dough, I Say Say-Dough
Tuesday, October 27th, 2009
One of the questions I often hear about Sedo is how it is pronounced. I’ve always said See-Dough.
So when I was at the SedoPro conference in Key West earlier this month, I was delighted to hear Sedo CEO Tim Schumaker pronounce the company as see-dough as well. Case closed.
But then in a session the next day Sedo Chief Operating Officer & General Counsel Jeremiah Johnston kept referring to the company as “Say-Dough”.
Someone in the audience asked: which is it, see or say? Well, the folks at Sedo can’t decide.
Last week I caught up with Johnston and asked him what the story behind the pronunciation is. He said the origin of the say-dough pronunciation is that the ‘s’ is pronounced more like a ‘z’ in Germany. So it was the company’s thinking that when Sedo opened up U.S. operations it would be called Say-Dough U.S. But then the company noticed people calling it see-dough in the states.
Of course, that makes it hard to understand why a German like Schumaker pronounces it see-dough. Johnston said that’s probably because he spent so much time in the U.S. with the company.
Bottom line: you can pronounce it either way. I’m sticking with see-dough.
No related posts.
Tags: sedo
lol, funny, I’ve always pronounced it see-dough also. Does that make the people who pronounce it said-oh just plain wrong?
You Say See-Dough, I Say Say-Dough – http://tinyurl.com/yh75kzx
They should rename themselves “No-See-Dough” based on the low payouts.
INteresting how one of the biggest domain companies use 2nd rate domain which would fail the radio test as their brand
With it looking ambiguous in English, my Spanish-learning background tells me to say “Say-Dough” which is how I’ve always pronounced it. Always thought “See-Dough” sounded lame in comparison anyways.
I thought its a coined word from SELL DOMAIN
SEDO.
Interesting. I’ve always referred to them as “see-do”…since the 2nd syllable is “do.”
See?
@nSathees – it actually stands for “Search Engine for Domain Offers”
Steve – if it makes you better, for some reason I always pronounce Bido “Bye Dough” instead of “Bid – Oh”
I pronounce it sa-do. I guess that means their name just sucks or that even the highly esteemed CVCV domains are not pronunciation friendly.
Here in Germany we say SEDO like “se” in “sedan” and “do” in “domain”
Ahoi!
@ Dietmar – may “say” is your “se” in “Sedan”
@.h20. I don’t think it matters — most people get to the site the first time they try
See “Dough” is it for me