DomainAdvertising.com Could Lift Domain Industry
Tuesday, October 27th, 2009
New service from Directi could boost industry.
Every once in a while you see a new product hit the domain name market that you really want to see succeed. DomainAdvertising.com from Directi is one of those.
DomainAdvertising.com has the potential to bring more advertising dollars to the domain traffic market. It is the first service I know of that will evangelize the value of domain traffic to advertisers. We all know that we can’t count on Google and Yahoo to do that.
The company offers a high touch service for advertisers to help them maximize the value they can get from the domain channel. That includes buying parked domain clicks from existing networks and directly from domain owners, leasing domain traffic, and buying domain redirects.
So what does that mean for domainers? I asked Alap Ghosh, VP – Strategy and Business Development, to break it down:
We’re a traffic monetization program for domain owners. They will park their domains with us and we will then use our advertising network relationships to maximize the revenue earned on traffic from the domains. The traffic will be sold in different inventory models and using different media formats, optimized for the traffic that we receive. We will also selectively bring services like domain leasing and domain brokering among others. Our focus is to directly evangelize the domain medium to advertisers and help them buy traffic. We believe that of all the online advertising mediums available today, domains bring the best return on ad investments. Advertisers, in turn, have given us a great response and we already have over 120 networks joined up.
Further Reading:
- Go Daddy Gets Biggest Traffic Lift of Top Super Bowl Advertisers
- Stomping Out Click Fraud Critical to Industry Survival
- Pay-per-click fraud: how it affects the domain name industry
Tags: directi, domainadvertising.com
@andrew
Still a parking solution, probably with higher revenue sharing. Did I understand it right?
But they won’t just show PPC. It could include redirects, leasing arrangements, etc.
Maybe that explains the high price they were willing to pay for Ad.com.
DOMAINS DomainAdvertising.com Could Lift Domain Industry: Every once in a while you see a new product hi.. http://bit.ly/FkrtA
Sounds like arbitrage.
Eager to see it.
So far, it sounds similar to Sendori,
in that they have advertisers bid and pay for each redirected type in.
I understand they will do more than just that, but that part is similar, and it seems to be a bulk of their idea.
Sendori went private, so maybe this new company will be helpful to the general public.
Eager to see it.
Steve – huh?
DomainAdvertising.com Could Lift Domain Industry – http://tinyurl.com/yjhnlyz
120 networks signed up already? When he says “networks”, what does that mean…..CJ, Linkshare, etc…?
Maybe that is what Steve meant by arbitrage.
Sounds like an interesting approach especially if they have a direct relationship with advertisers…
Sounds like the evolution of domaining in the right direction…something has to give soon.
I would like to see them have an Adsense type feature where you could put ads on webpages, and also CPA features.
Idea sounds awesome but they should be more specific about what are they offering. 120 ad networks from which verticals ?
I applied Tue. morning but they still have not replied.
I’m not saying they are slack but being prompt would give a better impression.
I just checked and they have hidden Whois info. and there is no way to contact them from the site other than the signup form.
I also still have not heard back from them.
[...] was launched at the most recent TRAFFIC conference in New York [...]
Yeah! Some one will always come around to save them domainers. Losers!
Keep waiting for your messiah. It ain’t happenin…