Comments on: Yahoo Class Action Settlement May Lead to Lower Domain Parking Earnings

By: Domain Name Wire » News » New (Lower) Click Pricing Coming to Yahoo Parking Next Quarter - The Domain Industry's News Source

Tue, 08 Dec 2009 16:28:25 +0000

[...] new categorization of types of Yahoo advertising traffic, thanks to a class action lawsuit, is on tap to start early next [...]

By: What if Yahoo! Search Marketing Was Smart? | AdVantage SEO

What if Yahoo! Search Marketing Was Smart? | AdVantage SEO — Mon, 16 Nov 2009 07:21:09 +0000

[...] It looks like as part of a class action lawsuit Yahoo! is required to create an ad distribution channel that allows option out of many of the [...]

By: 8307c4

8307c4 — Wed, 04 Nov 2009 01:17:09 +0000

I am sorry but when a paid link is placed on a parked / squat site I consider this click fraud.

Then again it appears some of you folks don’t understand what a visitor truly is, and come to think of it, when you speak of disposable traffic and return visitors in the same sentence, maybe it’s not even all Yahoo’s fault.

Yeah, maybe some advertisers snuck in there.

But stand up for them now by talking big, hear?
Yeah, just when it comes time to pay, make sure you’re nowhere near that courthouse.

By: Matt

Matt — Wed, 21 Oct 2009 04:16:25 +0000

I agree for the most part except your last sentence.

The problem is, if a person in the domain community will not develop the next Google, I don’t believe you can just win over the market. Most ideas have already been done, PPC, CPV, CPA, etc.

Google has I believe over 1 million advertisers. You bring me a new comer that gets 1 million advertisers spending as much as Google, and gives us an EVEN BETTER deal than Google, and then I’ll say you are correct. Until then, it just ain’t going to happen.

But hey, I’d love someone to prove me wrong.

By: Mr. Wise

Mr. Wise — Mon, 19 Oct 2009 03:59:48 +0000

Some may say Yahoo is driving the final nail in their own coffin with misguided strategies such as these. The only saving grace may be one of semantics. Yahoo probably knows that domain names provide “high quality traffic”. We all know this. Even typo domains provide higher quality than all but goog-to-yahoo arbitrage. And GOOG makes that type of arbitrage untenable through the semantics of their ad purchasing platform. This is known by all but the dumbest and the meanest on the web. So either YHOO is shaping domain traffic into their “premium channel” with statements like: “including any microsite” with domain names being a microsite; or they are dooming their traffic syndication channel to a pile of garbitrage and exit-crap. The painful truth is that domain traffic is the best on the web because it is disposable traffic, in the sense that it does not rely on content foor return visits. You can point it at-will. Yahoo know this. Google wants to control it. They’d both love to kill it, but they just cant. There will be another comer foor monetization, shortly.

By: The Destructive Influence of Yahoo Search Marketing Ad Syndication Fraud ~ PPC Blog

Thu, 15 Oct 2009 17:06:53 +0000

[...] It looks like as part of a class action lawsuit Yahoo! is required to create an ad distribution channel that allows option out of many of the [...]

By: SearchCap: The Day In Search, October 14, 2009

SearchCap: The Day In Search, October 14, 2009 — Wed, 14 Oct 2009 21:01:20 +0000

[...] Yahoo Class Action Settlement May Lead to Lower Domain Parking Earnings – The Domain Industry&…, Domain Name Wire [...]