Ancestry.com files four domain disputes.
In its SEC filing to go public, Ancestry.com warned that it may have difficulty protecting its brand in domain names.
The company just took its first step to protecting its name by filing four separate arbitration requests for domain names with World Intellectual Property Organization. It seems that the company filed four “low hanging fruit” cases to establish a precedent.
The no-brainer is wwwancestry.com, which you have to wonder why the company waited to go after until it filed to go public. It is also seeking to get ancestray.com, ancestrys.com, ancestry1.com, 1ancestory.com, and ancestory1.com.
Although fighting for typos of its domain names probably won’t be difficult, its bigger challenge will be securing the domain name ‘ancestry.tld’ in country code domains and new top level domain names, should it choose to do so. The company identified country code domain names as a major challenge in its SEC filing.