Domain Names: One Word Call-to-Action

Wednesday, August 5th, 2009

Good domain names are the simplest form of advertising.

What do you do when you have limited ad space but want to get your message across? Just use a domain name.

Domain names are a one-word call-to-action. I was reminded of this last night while watching the Cardinals beat up the Mets on MLB.tv. Here’s what I saw:

LosMets.com

StubHub had some big rotating ads, but my eyes were equally drawn to Mets.com and LosMets.com. They may not look like ads, but they are. And they each get the message across by showing only a domain name.

“Mets.com” implies “Go to Mets.com to keep up-to-date about the Mets, buy tickets, watch games, see standings, etc.” All in one word.

“LosMets.com” implies “If you are Spanish-speaking, go to LosMets.com to keep up to date about the Mets, buy tickets, watch games, see standings, etc.”

When ad space is limited, your best bet is to just use a domain name. It works.

Further Reading:

  1. Special Olympics, The R-Word, and One Embarassing Domain Name
  2. Domainer Call to Action: An Important ICANN Comment Period

6 Comments » - Posted in We Get It by

Comments

  1. Latest Domainer News
    August 5th, 2009 | 10:13 am

    Domain Names: One Word Call-to-Action – http://tinyurl.com/m2qcb4

  2. Aron
    August 5th, 2009 | 10:15 am

    What an awesome game :)
    I watched it as well.

    I also notice the frequent use of
    domains behind the plate, and many times,
    on the fence padding in front of the dugouts.

    It’s simple to put (example) SHOES.com
    in these spots, and convey 100% what your business is about.

    go Cards ;)

    - Aron

  3. SL
    August 5th, 2009 | 11:34 am

    Heh, “losemets.com” is showing available.

  4. Buy Domain Names « Dog Byte Domains
    August 5th, 2009 | 3:56 pm

    [...] Domain Name Wire » News » Domain Names: One Word Call-to-Action … And they each get the message across by showing only a Domain name. %26ldquo;Mets.com%26rdquo; implies %26ldquo;Go to Mets.com to keep up-to-date about the Mets, Buy tickets, watch games, see standings, etc.%26rdquo; All in one word. %26ldquo;LosMets.com%26rdquo; implies %26ldquo;If you are … [...]

  5. Ms Domainer
    August 5th, 2009 | 6:48 pm

    *

    A call-for-action word is always a verb, not a noun or any other part of speech. “Go” and “find” are a good examples of call-for-action words.

    Still, you’re right that a short one-word domain is prime for limited space ad.

    *

  6. Andrew Allemann
    August 5th, 2009 | 8:18 pm

    @ Ms Domainer – that’s the beauty of a domain name. It can stand on its own without a tradition “call to action”

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