How to Promote Your Web Site with Facebook
Monday, July 27th, 2009
Another way to promote your developed web sites.
Big companies use fan pages on Facebook, and so should you. If you have a web site you actively promote, it makes sense to set up a fan page on the social network.
The benefit should be fairly clear, but at the simplest level a fan page allows you to “push” your message out to fans whenever you’d like. Think of it as if all of your fans subscribe to your RSS feed and an email newsletter. Whenever you want to promote something new on your site or make an announcement, you just update your fan page as you would your personal Facebook page. All of your fans get a notice in their feed. You can also send direct messages to your fans.
A few months ago I set up a fan page for my Lakeway web site, which you can see at Facebook.com/lakeway. I haven’t attempted to do much beyond the basics on the page; you can promote yourself heavily using widgets and other applications. But the page brings in a steady stream of traffic to Lakeway.com.
To start getting fans, set up your page and send fan requests to people on your friend list. This will get you started, but it may not be enough to get you to the elusive 100 fan mark, which is required to get a vanity URL for your fan page. To do this, I recommend using Facebook’s built in advertising option to promote your page. It’s like Google Adwords, except you target your ads to certain demographics, locations, and types of people on Facebook and invite them to join your page. In my tests over the past week, I was able to get fans for less than $1.00 each using the Facebook Ads system.
Further Reading:
- Facebook Wins Facebook.me Domain Name in Arbitration
- Facebook Fights for Facebook.me Domain Name
- Company Sues Facebook Over New Timeline Feature, Says it Hijacked Its Username
Tags: facebook
Does DNW have its own facebook fan page?
Sergio – No. In the works.
How to Promote Your Web Site with Facebook – http://tinyurl.com/n8ksyl
Andrew:
In a marketing point of view, what do you think is the difference and/or benefits of using FB Fan page vs. FB Group page?
gee thanks…
this post…
…and 1/2 dozen other useless domains have been spammed by just one member alone this afternoon on FB.
That’ll teach me to accept “add’s” from newbies… jeesh
@Cartoonz – yes, I’d say you need to pick your friends more wisely. Why are you accepting friend requests from people you don’t even know?
BF – Not really sure. Perhaps someone else reading this has an idea…