Do The Right Thing: Latona Cancels This Week’s Auction

Wednesday, July 22nd, 2009

Latona makes two smart moves.

I was a little surprised to receive a press release from Rick Latona Auctions this week about an upcoming online auction, scheduled to start July 23. What concerned me was that I hadn’t heard about the auction until just this week and Latona was still accepting submissions. That could be a recipe for disaster. But hey, it’s his show.

Today Latona made two great moves in one: he canceled this week’s auction and announced a new theme for an auction next month: CPA/Lead generation domain names. It’s a huge market, although many lead generation companies view buying domains for traffic as too expensive. Nevertheless, I think this is a great theme if Latona can reach out to the affiliate community before the auction.

It always surprises me how most domainers are stuck in a pay-per-click mentality. The truth is, there are many lead generation firms out there that make domainers’ profits look like drop in the bucket. Merging the two worlds between domain names and pay-per-action/lead would be a home run. I guess it will take both sides educating each other rather than arguing that one is better than the other.

Further Reading:

  1. Rick Latona Auction Ends Today, Sedo 2 Character Auction Starts
  2. Rick Latona Auctions Extended Auction Ends Sunday
  3. Rick Latona Auction to Be Simulcast on Web; Other Updates

Tags:

5 Comments » - Posted in Domain Sales by

Comments

  1. D
    July 23rd, 2009 | 12:02 am

    Some lead generation works for domains very well, problem is most offers are valid for limited time so one has to actively monitor it…not possible with larger portfolios

  2. EM @ KING.NET
    July 23rd, 2009 | 8:26 am

    I agree it’s hard to measure the results due to limited period of time offer only. Though maybe I don’t really understand the value as of yet.

    Just trying to make a dollar more a day. :)

  3. Chris Robbins
    July 23rd, 2009 | 9:29 am

    I suppose for the huge potential of CPA/lead generation one has to look no further than Zappy Zapolin who has made millions from it. And there is a really good recent podcast with him over at Ed’s website ozdomainer.com.

  4. Gregg
    July 23rd, 2009 | 2:31 pm

    Great theme! Nice Latona

  5. Domain Name Wire » News » Revisiting the CPA Business Model - The Domain Industry's News Source
    August 7th, 2009 | 8:39 am

    [...] Rick Latona Auction’s CPA (cost-per-action) domain name auction on the horizon, I thought it would be worthwhile to revisit CPA and how it can make money for [...]

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