Company continues domain name liquidation.
The whois information for Mouse.com and Keyboard.com have changed, with the administrative email now showing domain name broker Sedo. This confirms that Live Current Media (OTC: LIVC.ob) has completed a sale of the two domain names, as DotWeekly observed on July 17. Mouse.com sold for $125,000 and Keyboard.com sold for $100,000.
Neither of these seem like spectacular domain names to me, as Keyboards.com would be preferred to the singular version. But when you do a little digging you see how even the singular version makes sense. For example, there’s a magazine called Keyboard Magazine, which uses the domain name KeyboardMag.com and caters to the music industry. That’s just one end user that might be interested in this domain name. And of course, there are plenty of ads available for the terms keyboard and mouse.
Neither domain name receives enough traffic for Compete.com to get an accurate read on them, but the service still suggests they each receive over 1,000 unique visitors per month.
Acro says
And that’s precisely why they sold for that much. End-users eager to create a brand or a portal do not care about the same numbers that domainers do. Brandability depends on name clarity, length and solid letters, ability to remember and not confuse with others. Think of Bing.com
Snoopy says
The prices sound on the high side to me. I agree these are exactly “ring the cash register” types of names. They are more on the brandable side of the fence.
Still I’d be pretty surpised if Sedo had managed to line up endusers for them. I’m guessing the whois will update to that of a domainer. I’m guessing they same company bought them both given they have sold at the same time.
Ty says
Looking at the metrics for these terms, ‘mouse’ gets 673k exact monthly searches worldwide, ‘keyboard’ gets 550k, and by comparison, ‘keyboards’ gets 301k, and these are all great numbers for commercial searches. In terms of what people are searching for, and assuming that it holds true that exact matched domains gets better SERP ranks, keyboard is better domain for traffic than keyboards, although it’s a bit counter-intuitive.
There aren’t that many domains that get really great natural type ins, but with the potential search traffic and obvious commercial angle I can understand why someone would buy these 2. Yeah, to a domainer these prices seem high, would they to a national PC retailer shipping 100,000 of units monthly?
Maybe Sedo will surprise us all and the buyers will be a pet store and a music store;-) I doubt it though.
Great names.