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PlasticPinkFlamingos.com and GattisJingle.com

Friday, July 10th, 2009

Two Austin companies use smart domain names.

I heard two commercials yesterday that showed smart domain name moves by local Austin companies.

The first was for a nursery called Pots and Plants that I pass by every day. They are at the corner of a busy intersection and are known for the hundreds of plastic lawn flamingos on their lawn. Today, at about the same time I was passing by the nursery, an NPR sponsor message mentioned the nursery and its domain name – PlasticPinkFlamingos.com. Its clever and memorable, although a bit long. Of course, I’d also recommend they buy PinkPlasticFlamingos.com to avoid any confusion.

The second commercial was for a popular pizza chain, Mr. Gatti’s. Just about everyone in Austin knows the company’s jingle, “Dial 4-5-9-22-22 and get a Mr. Gatti’s pizza delivered”. The jingle’s tune is a bit dated, so the company is running a well-executed contest to get customers to create an updated jingle. Instead of referring people to the company’s main web site MrGattis.com, the company smartly registered GattisJingle.com, a site devoted to the contest.

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8 Comments » - Posted in We Get It by Andrew Allemann

Comments

  1. charlie
    July 10th, 2009 | 1:04 pm

    Now if only Mr. Gatti’s pizza were better! :)

  2. Latest Domainer News
    July 10th, 2009 | 1:13 pm

    PlasticPinkFlamingos.com and GattisJingle.com – http://tinyurl.com/n9fvv4

  3. Patrick McDermott
    July 10th, 2009 | 1:50 pm

    Not being from your area I wonder if
    MrGattis.com and GattisJingle.com can pass the radio test.

    Would a listener know that Gattis is the possesive form of Gatti (Gatti’s) and not
    Got Tiss?

    Maybe they should also register MrGatties.com
    and MrGattys.com as well as GattiesJingle.com
    and GottysJingle.com.

    Am I crazy?

  4. Andrew Allemann
    July 10th, 2009 | 1:55 pm

    @ Patrick – it’s pretty ingrained in peoples’ heads here, but I agree with you. Incidentally, MrGatties.com is a parked page targeting pizza. You might be interested to see who owns it…

  5. Patrick McDermott
    July 10th, 2009 | 2:00 pm

    Let me make matters worse.

    Is Gatti pronounced the same as Gotti?

    Here in New York we have/had the infamous
    John Gotti and family.

  6. Andrew Allemann
    July 10th, 2009 | 2:41 pm

    Patrick – no, gat rhymes with fat.

  7. Patrick McDermott
    July 10th, 2009 | 6:06 pm

    “Incidentally, MrGatties.com is a parked page targeting pizza. You might be interested to see who owns it…’

    Wow!

    First ComputerWrld.com, now MrGatties.com.

    Some of the luster has come off the Golden Boy, I think.

    Kind of disappointing.

  8. bernard
    July 11th, 2009 | 8:24 am

    With little imagination you can easily find a free and brandable .com domain.

    Is is way better and cheaper than to handle with a so-called domain investor to get topNursery.com

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