An Open Letter to Rod Beckstrom
Monday, June 29th, 2009
An open letter to the new CEO of ICANN.
Congratulations, Rod. You’ll be the new CEO of ICANN.
You have your work cut out for you. Rightly or wrongly, ICANN is a punching bag for many grievances. As Michael Palage pointed out at the last ICANN meeting, ICANN will likely be subject to many lawsuits over the next couple years. Here are a few suggestions as you prepare to take over the reins.
1. Remember that domain owners ultimately fund your organization. Registries and registrars merely funnel domain owners’ money to ICANN.
2. Transparency requires understanding. Merely publishing information does not create transparency. Ironically, publishing too much disparate information can have a negative effect. People need to understand how ICANN works and how decisions are made. It’s ICANN’s job to educate people and operate in a simple manner.
3. Be visible with your ultimate constituents — domain owners. ICANN typically sends one representative to domain industry conferences. It’s great having him there, but I’d like to see more participation in the future.
4. Don’t be afraid to stop projects that don’t make sense. Prior investments are sunk costs. If it doesn’t make sense to proceed with an initiative, then cut it.
5. Registry competition means putting registry contracts out to open bidding.
6. Remember your core mission. Mission creep could spell ICANN’s doom.
7. Please respond to legitimate criticism, and not on the defensive. People want to know their voice is being heard.















