$3M Candy.com Sale Gives Domain Name Industry a Boost
Wednesday, June 3rd, 2009
Candy.com sells for $3M. Here’s what it means.
It’s official, according to seller Rick Schwartz: Candy.com has sold to G&J Holdings for $3 million (and may include some royalties). But I’m not going to write about how great Rick is; I’ll leave that to other people (and Schwartz does such a good job of it himself). Instead, I’m going to make a few observations:
1. I like the online candy sales business, and this is of course the perfect domain name for it. This really came down to a make vs. buy decision for the buyers. They could spend $3 million on branding or buy this domain name. Was it a smart move? Only time will tell. But I sure like the ring of calling up a potential business partner and saying “This is Joe with Candy.com”. Instant credibility.
2. The candy market is huge. Every time I write about a domain dispute involving a candy company I get lots of visitors from various industry publications. I spotted a good domain — CandyShow.com — during the last Moniker auction and picked it up.
3. Like Toys.com before it, this sale will get lots of press and help the domain name aftermarket.
4. Get ready for even more people posting on domain name forums that they have CrappyCandyDomain.com available for sale, and that surely it’s worth 1/1,000 of what Candy.com sold for.