Recruiter Harry Joiner just bought CEOJobs.com. Here’s why.
E-commerce headhunter Harry Joiner just bought the domain name CEOjobs.com for five figures from Jason Davis, a former recruiter who holds one of the world’s best portfolios of jobs related domain names.
Why did Joiner plunk down five figures for the domain?
“The driver behind the purchase can be summed up in one word: relevance,” said Joiner.
In a rapidly changing industry, Joiner knows that some things won’t change. CEOJobs.com won’t become irrelevant. “In ten years we’ll have CEOs and we’ll have jobs,” he said. “I bought an opportunity more than a domain name.”
Joiner knows the value of good domain names. A few years ago he bought the domain name MarketingHeadhunter.com and has seen the benefits of a good domain first-hand.
“People call me ‘the marketing headhunter’ because I bought the domain name,” said Joiner. “If you go to marketingheadhunter.com, under my picture you’ll see ‘click here to download my vcard’. My vcard has been downloaded nearly 19,000 times since 2005.”
A good domain brings immediate credibility to Joiner.
“Recruiting is about two things: trust and credibility,” he said. “The right domain, in addition to being incredibly SEO friendly, can become a powerfully clutter-busting brand in and of itself. In my case, such a brand will help me attract higher quality, genuinely motivated candidates — and it will give me a powerful advantage with my clients in terms of my credibility.”
Joiner doesn’t yet know exactly how he will use CEOjobs.com. He may create a job board or social network application. Either way, he’s sure he made the right move and paid a fair price.
“I couldn’t worry about whether I was overpaying for it,” said Joiner. “I had to concentrate on what the domain is worth to me. In the words of Warren Buffet, ‘price is what you pay and value is what you get. When it comes to acquisitions, it’s better to be vaguely right than precisely wrong’.”