Companies Promote Their New Domains: Auction.com and Advertise.com
Monday, May 4th, 2009
Instant brand recognition and credibility come with two generic domain names.
This Sunday I took the local newspaper out of its wrapper and saw this sticky note on the front page:
It caught my attention. Real Estate Disposition Corporation bought the domain name Auction.com in March for $1.7M. Had the sticky note in the paper read “USHomeAuction.com”, the company’s old domain name, it certainly would have garnered less attention and trust.
Another company to recently buy a premium generic domain name, Advertise.com, is also experiencing the benefits of its new brand. My inbox this morning had this e-mail: “Advertise.com Advertiser Weekly Stats Report”. It certainly caught my attention more than the company’s old brand, ABCsearch.com.
Both Real Estate Disposition Corporation and ABCSearch realized that not having a category killer domain name was holding them back from realizing their full potential. It’s good to see these companies reaping immediate benefits from their new domain names.
Related posts:
- Exclusive: Why ABCsearch Bought Advertise.com Domain
- ABCSearch Buys Advertise.com
- AOL Sues Advertise.com for Trademark Infringement
Tags: advertise.com, auction.com
…and saw REDC’s new informercial this morning where they’re also using their new Auction.com … for which they had to tape an entire new informercial for in order to integrate Auction.com in both the numerous visuals and the voice overs.
This company gets it.
Now imagine that same graphic with their old domain name USHomeAuction.com
The right question is: does it catch the attention of a street guy as strong as of a domainer?
@bernard
What makes a domainer any different in observation and reaction to prodservs than a “street guy”?
Domainers make millions based on thinking like “street guys”.
Nice article, Dub-A
Also affiliate.com has recently been purchased and is in use.
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