Chili’s Ad Firm “Gets It” with PJBlands.com

Friday, April 17th, 2009

Ad agency registers typo before launching campaign for PJBlands.com.

This morning I saw a commercial for Chili’s that satirizes a restaurant with bland food made of cardboard. In the lower corner of the ad is the domain name PJBlands.com. Visiting the domain name you’ll find a mock web site for the cardboard-serving restaurant.

Chili’s ad agency Hill | Holliday registered PJblands.com in January 2009 and added whois privacy before launching the ad campaign. Apparently Hill | Holiday “gets” domain names, as it also registered JPblands.com. JPblands.com is difficult to remember exactly, but most people will remember it as either JP or PJ. Smart move. It also registered PJBland.com (singular). JPBland.com is already owned by a guy named JP Bland.

Now if only I agreed with the marketing campaign. My family went out to Chili’s this week for the first time in a couple years. To be sure, the food is anything but bland. But I think I need to go into detox for salt poisoning. I ordered what is admittedly not a healthy dish: four mini boneless chicken wings in buns. But good god did they dress it up. There was probably an ounce of mayo on each one. And bacon bits.

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Comments

  1. Jamie Zoch
    April 17th, 2009 | 1:09 pm

    Darn it! Now I’m hungry :D

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