Amazon.com Mistypes its Own Domain Name
Wednesday, April 8th, 2009
Endless.com has two s’s.
This morning I received an e-mail from Amazon.com with the following subject line:
Free Overnight Shipping on crocs from Endles.com
Endles? What are those?
They meant to type Endless.com, which is the web site for Amazon’s shoe store. But somehow the subject line made it through review with a typo. Hopefully no more than a few million people received the email.
If one of Amazon’s own employees made this mistake, imagine how many people erroneously type in Endles.com when trying to go to the site. (Compete.com says Endless.com is one of the top 2,000 trafficked sites on the web).
You won’t find a page full of pay-per-click links at Endles.com; instead you’ll get an “Address not found” error. Amazon.com actually owns the domain name, it just hasn’t bothered to forward it to the correct domain name Endless.com.
I see this all the time at big companies. Domains like CompanyEspanol.com that forward to the English version of the company’s web site (even though a Spanish version exists). Or dead typos like Endles.com.
Will someone looking for Endless.com eventually get to the correct site if they type it wrong the first time? Of course they will. But why inconvenience thousands of shoppers when you could make a permanent fix in about five minutes?
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Tags: amazon.com, typo
Corporate morons. Thanks god for them. If they would work efficiently there would be no space left for smaller guys.
send them an email !
maybe they’ll fix it .
best,
“send them an email !
maybe they’ll fix it .”
And maybe send you an Amazon gift certificate in appreciation!
Not a surprise seeing another company having a mistake like this!
Amazon are usually good at getting there domains right.
we’ll just hope that it won’t happen next time. we all do commit mistakes but this one is quite a big mistake. they better make up for it.
Dub-A,
If the majority of top corporations and companies had new media marketing teams like those at J&J and P&G, Barnes and Noble and many others, we’d be selling domains like hotcakes.
Obviously, they aren’t even managing the domains they have, in a situation like you just reported. I think most companies should hire domain advisors to point them in the right direction before it’s too late.
Some little upstart company could control a larger company’s generic prodservs, or what you just described about Amazon not converting a misspelling to redirects and visitor expectations will lose that company significant sales… and it all adds up after a year… or longer.
Nice report.