Archive for February, 2009


Survey: WhyPark Best Domain Parking Alternative

Domain name parking alternatives vary in approach, but one is a clear favorite.

In light of falling domain parking revenue a number of services have popped up that offer to develop your domain names or monetize domains without pay-per-click ads. For the first time ever, the 2009 Domain Name Wire Survey asked “Which domain parking alternative is best?”

WhyPark, a service that makes it easy to develop web sites and add content, came out on top with 49% of the vote. WhyPark charges a small fee per domain, and offers add-on services such as content writing and search engine submission.

In second place was Evolanding, which is now DevHub. DevHub released a new version of its platform this month after the survey period was closed. It will be interesting to see if it gains ground on WhyPark next year. DevHub is free and shares advertising revenue with site owners.

Other domain parking alternatives have different models. Sendori, which was recently purchased by IAC, pays domain owners based on views rather than clicks. SiteGraduate and AEIOU both offer more customized services that include original content. They also cost at least $150 per domain developed. I’ve used both services, and will provide an in-depth look at SiteGraduate soon.

In general, these services are best for domains that don’t receive much type-in traffic. The goal is to get them into search engines. But don’t expect a walk in the park. As anyone will tell you — including WhyPark and DevHub — you can’t expect to mass produce hundreds of sites and then just watch the traffic and money come in.

See more results from the 4th annual Domain Name Wire Survey.



Comwired Geo-Optimizes your Domain Traffic

Service sends traffic to best parking company based on visitor’s location.

It’s no secret that certain domain parking companies perform better with traffic from different countries. Some do better with U.S. traffic while others do better in Germany, India, etc. But splitting domain traffic amongst domain parking companies has always been a challenge. Most people end up sending all traffic for each domain to one parking company.

That’s where Comwired, a new DNS service, comes in. With Comwired you can send your domain traffic to different domain parking companies based on the location of the visitor.

Setting domains up with the service is simple. You point your domain to Comwired’s name servers, then select which locations send traffic to each parking company. In the example below I want to send Mexican traffic to NameDrive, U.S. traffic to Parked.com, and everything else to Sedo:

Of course, you also need to add your domain to each parking service that you use. If you later decide to test certain traffic with another parking company you just log in to the service and change the selection.

Comwired offers additional DNS features such as load balancing. During open beta, the domain service is free (for now).



Toys ‘R’ Us, Frank Schilling Among Bidders to Pay $1.35M or More for Toys.com

6 companies to bid in Friday’s Toys.com auction.

In a review of qualified bid documents, Domain Name Wire has discovered some familiar faces in Friday’s auction of Toys.com: Frank Schilling, National A-1 Advertising, and Toys ‘R’ Us to name a few. It’s clear that the press coverage of the original auction brought more bidders out of the woodwork.

Most of the bidders submitted an initial bid of $1.35M, as I predicted. But it’s clear the auction will go much higher than that. Bidders include:

1-800-Diapers
Toys ‘R’ Us via Eagle, LLC
National A-1
Schilling Aviation Corp (Frank Schilling)
Socha APA David William Socha
Faculty Lounge Partners

Faculty Lounge Partners won the initial auction and will be the “stalking horse” bidder in this auction.

It’s interesting to see Frank Schilling bid through a company other than Name Administration Corp. Perhaps its the size of this deal that requires a separate corporate entity.

Also, some bidders made massive deposits or escrow payments, despite only a 10% deposit required. National A-1 Advertising plunked down $1.5M, Socha deposited $0.5M.

I’ll do my best to provide a final auction result as soon as its available.



How to Survive in Mexico City

Your unofficial guide to staying safe en route to ICANN’s meeting.


Do as I say.

I’ve written before about the dangerous situation in Mexico. But I realize a lot of people in the industry are still heading down to Mexico City next week for the ICANN meeting. So I reached out to former co-workers who travel to Mexico City to get their tips on staying safe.

The attitude ranged from “stay the heck out” to “just be smart and you’ll stay safe”. I’ve compiled some of their responses in an effort to provide practical advice.

I’m not over reacting; many of my friends from Mexico are keeping their distance right now. If you only want the bad news, see: this, this, this, this, this, and this.

After reading my former coworkers’ responses, I realized that the most danger you’ll experience is getting to and from the hotel and airport, because you’ll likely take a cab. Here’s some cab advice:

“I always sit in the front seat with taxi drivers. Use hotel and airport cabs. For $20/hr a cabbie will wait, so often I’ve paid them to just sit there and read the paper so that I’m sure to have a safe way home.”

“Never hail your own cab. Always ask your hotel, club, restaurant or company you’re visiting to call someone they trust. When the driver arrives, make sure whoever called for you authenticates the driver.”

“NEVER pick up a cab on the street, many of them are fake and will hold you up. If you need a cab, go into a hotel lobby and ask them to call one, which they will readily do even if you’re not staying there.”

“Never drive in a car with your windows down. Always lock your door, wear a seat belt, when possible, and keep your body parts inside the vehicle.”

“a sales engineer from one of my previous companies was held up at gun point while in a cab in Mexico City so it’s important to keep your eyes open and not have a bunch of flashy stuff on you when you are away from the hotels. ”

OK, so you get the point. Be careful with the cabs, and try to travel with someone else.

Here are some other points of advice:

“Travel with locals…Dress casual, no flashy watches, jewelry. I wear jeans as much as possible…just try to be as cool and confident as possible, no cameras or unneeded conversation… look like you belong, not a tourist.”

“Was down in Mexico city in connection with the deteriorating security situation which is grim. There are travel advisories within the government organizations I work with to avoid the border towns and Mexico city…Move around the city with someone local to Mexico city and who is fluent in the local dialect, if that is an option. It is very easy to spot an out of towner or a foreigner based on the accent even though they may be speaking Spanish.

“Carry a map and familiarize with route and landmarks to and from location before heading out. Make mental note of distance and time it would take to get to destination. Watch for observers idling about hotels and places with lots of tourists.

“I know this may seem paranoid, but these are some basic precautions. If they are going to target you assume they will. And part with the belongings quickly rather than antagonize the attacker leading to further harm. Just not worth it fighting back. Walk away from the assailant and do not try to follow – there are always accomplices. Get back to a secure location before calling for help.”

Of course not everyone is as concerned. One colleague, who is fluent in Spanish, says to be smart but not sweat the small stuff. Although knowing the language helps, he said his white friends can do just fine:

“Walking around during the daytime is fine. Everyone does it. However, be cautious at night and never walk alone, if you have to. Downtown and Santa Fe are generally safe, but always be vigilant of your surroundings.

“Chapultepec has outstanding, safe running trails. It’s the only large green space you’ll find in Mexico City. Every driver knows where it is. The parks are great and the Zoo is world-class.

“Do not give money to the homeless and do not buy from them. Sadly, charity makes you stand out as an “estranjero” (foreigner) and could make you a target.

“Tone down your dress. Don’t wear bright sneakers and bright socks. Don’t wear around a tux. Suits are very common, especially in the business areas, so they’re a great way of blending in with the crowd.”

One other person is putting together a list of tips for me. He travels to Mexico City extensively with a security detail, and will likely have some good suggestions. I’ll update this post when I hear from him.

Odds are everyone will travel safely next week. But please be careful.

Photo credit: Traffic, USA Films



ICANN to Study Price Caps on Domain Registrations

As part of new TLD process, ICANN commissions study on pricing restrictions for registries.

After receiving a number of comments about lack of pricing limits in new TLD registry agreements, Internet Corporation For Assigned Names and Numbers (ICANN) has commissioned a study to determine if price caps should be implemented.

A number of domain owners were concerned that the first draft registry agreement for new top level domains did not have price caps, and that existing registry agreements could adopt these same terms through “equal treatment” clauses. In other words, VeriSign (NASDAQ: VRSN) could increase prices on .com domains to $100 a year or charge variable pricing, such as $100,000 for Google to renew Google.com and more money for domainers to renew good domains.

In addition to commissioning a study to evaluate price caps, the second version of ICANN’s new gTLD guidebook includes two provisions related to price increases. First, registries must give six months notice of changes. Second, registries must allow registrants to renew domain names for up to 10 years at a time. The combination of these would protect domain owners to a degree; if a registry decided to drastically increase prices then domain owners could renew for 10 years at current prices. However, 10 years is not eternity and drastic price increases would be harmful to the future of the internet.

Hopefully these two provisions will survive along with additional rules about rates of increases and competitive price bidding for renewal of registry agreements.

My general take is that registries should have light pricing constraints to set new registration prices but should have caps on increasing renewal fees.


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