Handicapping the Aftermarket.com Auction

Friday, February 20th, 2009

A preview of this Saturday’s domain name auction.

Aftermarket.com, a Thought Convergence company, is holding a live domain name auction Saturday at Domainer Mardi Gras in New Orleans. The auction is already open for bidding online.

The company put some unique twists on this auction. There will only be 50 domains, and every domain that sells for over $5,000 will be eligible for no interest financing for 6 months. It’s a neat idea, but we’ll see if it spurs any additional sales. People who are low on cash now probably don’t think they’ll have more to spend in 6 months.

Given the lackluster results of last month’s DOMAINfest auction and the continually deteriorating economy, any live auction held right now faces a tough slog. I decided to go through the list of domains one by one and select which ones would sell. It was tough, since about half of them are on the bubble, but I decided to make a gut call on them anyway. I’m going to share some of my selections today, and will share the rest after the auction. I selected 29 to sell and 22 that won’t sell, or a 57% sell through rate.

Sell:
Just about all of the no reserve domains
DCW.com
TextLinks.com – going on a limb at $22,000, but companies that sell text links should be all over this
TicketBooth.com

Won’t Sell:
CandyCane.com – It would sell as the plural, but single is a hard one
TheFrenchQuarter.com – I realize people often put “the” before this, but I’d still prefer FrenchQuarter.com
Favorites.com – High price for this economy
CustomSites.com – outside the domain world, aren’t all web sites custom?
GolfSet.com

Further Reading:

  1. More Domains Sell in Aftermarket.com Extended Auction
  2. Handicapping Today’s Moniker Live Domain Auction
  3. Submit Domains to Aftermarket.com Auction by Saturday

5 Comments » - Posted in Uncategorized by

Comments

  1. dcmike77
    February 20th, 2009 | 2:09 pm

    Huh? Your giving the rest of your predictions AFTER the auction? I’m confused.

  2. Andrew Allemann
    February 20th, 2009 | 2:18 pm

    @ dcmike77 – I don’t want to have any influence over the auction. I just want to see if I can predict it.

  3. Adam
    February 20th, 2009 | 2:33 pm

    You should email your crib sheet to me so you have a 3rd party verification.

  4. Adam
    February 20th, 2009 | 2:48 pm

    Oh btw re: customsites.com
    No most sites aren’t custom. Most use a template or a theme. I’d guess 90% of blogs use some free theme. There’s a great market in this service.

  5. Andrew Allemann
    February 21st, 2009 | 12:36 pm

    Adam – I just sent the spreadsheet to you

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