Domain name with a history sells for lots of “dollars”.
Sedo has sold Dollars.com for EUR 302,500, which is about $388,000 USD at today’s exchange rates. An auction for the domain ended this morning, but the winning bidder is certified and is likely to complete the transaction. My understanding is the deal was put together by a Sedo broker.
Dollars.com has somewhat of a history on the domain name aftermarket. The domain reportedly sold for $650,000 in 2007. It seemed the domain was listed for much less before it ended up selling for $650,000, and was listed in a Moniker auction around the same time for $600,000. It then appeared to have sold on Sedo last year for nearly $800,000, but the winning bid ended up being bogus and no sale was completed. Since then Sedo has instituted certification requirements for bidders on valuable domain names.
I still don’t understand why this domain name was ever worth $650,000, let alone $388,000. At least in the U.S., saying “dollars” is an uncommon use of the term, other than in transactions (“He paid 388,000 dollars for that domain”.) Otherwise currency is referred to as money, payment, etc. You wouldn’t say “He has a lot of dollars”. Maybe this is different in other countries that call their currency the dollar.
Even if the seller took a bath on this domain, it’s a good sign that people still have big money to invest in domain names.
D says
Maybe dollar.com bought it, rent-a-car clicks are costly and I believe part of the dollars.com traffic was intended for dollar.com
Curtis says
I was wondering about this one too, as it really stood out on the sedo homepage every time I visited lately. I didn’t see the value intrinsically, but you never know what is behind the purchase (I am sure google.com was initially picked up for $10).
Whatever the motives I’ll see what deposits.com sells for on Feb26 with Sedo. It’s “no reserve” so the floor and the sky are the limit 🙂
Andrew Allemann says
Wow, you put deposits.com up at no reserve? I’m sure banks would like as many deposits as they can get right now 🙂
David J Castello says
I agree, this name was never worth 650K and my first thought was the company who should buy this is Dollar Rent A Car who owns Dollar.com. With Dollars.com, they’ve got the brand locked up. And considering how much Dollar Rent A Car spends in traditional advertising, for them this is nothing.
Jamie says
No matter the price paid for Dollars.com when people see the term, they think of MONEY. That alone is PRICELESS!
It can cost companies Millions and Millions of dollars to get people to “think” about their brand and what they offer. How much do you think Craftsman has spent getting you to see the word Craftsman and think “Tools”.
Dollars.com @ $302,500 Eur was a good buy, but I hope a Money related company purchased it, as that’s what I would expect to see if I landed on the site.
Domain Name Media says
If Deposit.com went for $1.5M it’ll be interesting to see what the plural goes for.
I don’t think the price paid for Dollars.com is too much if the buyer has a good plan for it.
Curtis says
It will be an interesting auction to watch (deposits.com). I really picked the name up for the registrar cost many years ago so I am not attached to any significant initial investment. I was thinking of going “low reserve” but I think “no reserve” will be more exciting, and maybe even motivate more folks to watch and bid!
DomainMaster says
I have it from a good source that the buyer of dollars.com was an Australian named Simon Clausen who recently sold his company (PC Tools) to Symantec for a very large sum…
Nice to see people who cashed out investing in domain names.