Approval comes well in advance of big game.
Domain registrar GoDaddy has a history of butting heads with networks over its Super Bowl commercials. This year is no different, although NBC has given the green light for two GoDaddy ads well in advance of the big game. GoDaddy is asking customers to vote on which ad should show during the Super Bowl.
During my radio interview with Go Daddy CEO Bob Parsons, he mentioned my criticism of the company for becoming to institutionalized. In my criticism I mentioned the Super Bowl saga:
But then it became institutionalized. Here’s another year, another GoDaddy commercial, and another “oh gee whiz, they rejected our commercial again!†As further evidence, GoDaddy’s PR team released a “timeline†of the commercial saga. It was all planned out from day one. It was no longer edgy; it became trite.
Again this year, GoDaddy has assembled a timeline of its Super Bowl commercials, including NBC’s three rejections. The media keeps biting, so I suppose it makes sense. GoDaddy isn’t just paying for the Super Bowl ad time. It’s also paying for the millions of media impressions it gets from interviews of Parsons about the Super Bowl commercials.
domain guy says
lets see 30 seconds cost 3 million,gm pulls its sponsorship with its hand out in washington,it took the network longer to sell the spots due to the cost. and i think the most important item is reguardless of what the network says all rejected godaddy commercials get viewed on line.each online view gets the public involved in the net viewing not tv. the tv and net merge.highlights the growing popularity of the net could also be seen as a change of old
guard companies pull their ads new wave companies expand their presence.godaddy represents and highlights the domain industry.this is the public face of domains….pr for domainers.