Frank Schilling Tests New Domain Parking Templates
Thursday, December 18th, 2008
Schilling’s Name Administration tests new parking templates.
Mike Cohen of WannaDevelop.com has made some interesting observations about Frank Schilling’s parked domains. It seems that Schilling is testing some new designs.
Here’s what a typical Name Administration (owned by Schilling) domain that I come across looks like:
You have a relevant graphical header, 5 keyword tabs along the top, a section of either direct ad links or related keywords, related keywords on the right, and then pictures at the bottom with more keyword links.
Now take a look at this domain, also owned by Schilling:
It looks like a search results page. The first result is actually a link to a page that looks like his other parking pages. The other results are direct ads.
Schilling is also trying the opposite approach by adding non-ad content to some of his parked pages, as seen on this one:
It also appears that Schilling has been venturing into full-scale development.
On his site Cohen observes:
[Schilling] is still sticking to his guns and knows what performs best and hasn’t yet rolled this out across all of the 1000′s of premium domains he owns such as antarctica.com and propertylistings.com or foreigncurrency.com — But slowly and surely I see more and more of this domains popping up with a fresh and new look to them and better monetization and use of traffic.
There’s one other observation not on Cohen’s site but that some people have noticed lately: domain for sale signs.
Read more of Cohen’s observations here.
Further Reading:
This exact domain was discussed on domainstate.
http://domainstate.com/showthread.php3?s=57fbe3927d779bdb0ef9e017877836aa&threadid=96636&perpage=15&pagenumber=5
Hi Andrew,
link to ‘full-scale development’ not working.
would love to see that.
Cheers,
Ritz
PS: Long live developers!!!
@ Mike – thanks for the link. It was just one of many domains listed on WannaDevelop.
@ Belshass – sorry about that…try it now. Really just a wiki, but much more than a parking page.
I’ve also noticed pop-under services on his parked pages. But they are way more relevant than your avg pop under, serving up more relevant links about the domain. Those pay out on a CPM basis.
Alert!!!!!
Going to Edibleflowers.com puts a drive-by virus on your computer if your using IE.
My trend micro anti-virus quarantines the file but it can not be cleaned as of yet.
I already double-checked this and I am sure.
Mike – does that have to do with the IE vulnerability that MS is issuing a patch for?
I would assume so. Mind you it appears to be a low threat virus, but still trend micro cant remove it.
Trend mircro gives the following info about it.
Name: Hpage[1].htm
File Location: C:\users\jack\AppData\Local\Microsoft\Windows\Temp
I have all the most recent updates from MS and I am still getting the virus. I don’t know if they actually released that patch yet. If they did I have it, because I downloaded all available updates earlier today.
I looked at 5 different local domains that Frank owns that I watch and they were not listed for sell. Maybe he’ll trade my Scottsdale strip club domain scottsdalestripclub.com for his Scottsdale news domain scottsdalenews.com! Hey Jenna Jameson and Playboy are owners of one of the only two legal strip clubs in this city! I’ll throw in a Scottsdale maid as a bonus: scottsdalemaid.com….
Yawn.
Why is this news?
@ Shaun – when you see a company owning 400k domains start to change things up, you should take notice. It’s relevant to your business.
Those kinds of changes have been going on for quite some time, since at least last year for some names. His Wiki type pages started a couple years ago as he described on his blog in early 07. None of the changes can really be described as “full scale development”, but seem more akin to “valet parking”. IMHO, full-scale development would mean a customer-visitor is served directly by the site itself, not via an advertiser’s link (via CPM, PPC, CPA, et).
I’ve had MUCH better results at venturenames.com using their templates which are highly modifiable. Brilliant for content and good AdSense placement.
Ya well I’m sick of the poor revenue I’ve been getting from parked lately. Im starting to build out my better domains too
YAWWWWWWWWWWNNNNNNNNNN
The real news here lies within EatingDisorders.com – seems to be one of Frank’s first full-scale development projects.
I’m new to this business so do me a favor and take it easy with your response.
I’ve been checking out Franks forum on and off this last year and I’ve also noticed most forums seem to mention Frank as a bench mark.
Does Frank build/design the parking template for his sites or does he use pre-fab templates from a parking firm and stick his header on?
Next Question -
I’ve clicked through a few of Franks sites and notice some of them land on Affiliate sites.
Does anyone know if the lump sum of what Frank’s sites earn is from parking ad’s or affiliate income?
Next Question –
Is Frank’s success due to the overall number of domains he owns, or due to the fact he is one of a select few who knows the in’s and out’s of prospering through parking?
Next Question –
Someone has mentioned Frank uses Yahoo for his ad feeds. Does he only use Yahoo? Is Yahoo considered to be the best for parking income?
Hey sorry for so many questions but it would seem since Frank is at the top of the food chain, why is it, or would it be, so difficult to do exactly as Frank does and if that includes Yahoo and the same template format then why aren’t others doing what Frank does?
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