Parked.com Adds New Countries to Yahoo Feed
Monday, November 17th, 2008
Support should help boost earnings in foreign markets.
One of the difficulties of providing a parking service based on Yahoo’s advertising feed is that it doesn’t cover as many countries as Google’s feed. But the list of countries supported is expanding.
Recently, domain parking company Parked.com added several new supported regions on its main Yahoo ad feed:
-India
-South East Asia Market: Singapore, Thailand, Malaysia, Philippines, Vietnam, and Indonesia
-Latin America Market: Mexico, Columbia, Venezuela, Peru, Chile and Argentina
This brings the total of supported countries to 62.
Although Yahoo is Parked’s primary ad feed and generally provides the highest payouts, Parked maintains many secondary feeds to backfill inventory. These feeds are used when Yahoo can’t monetize the traffic or if a secondary feed is better. Thanks to faster stats reporting by many of its ad providers, Parked is now able to finalize stats much faster than before.
It is unclear if Yahoo is providing these new regions to other domain parking companies. Both TrafficZ and Hitfarm have confirmed they have the same countries in their feed as of October.
Yahoo’s challenges with non-U.S. traffic stem from its legacy operations. As GoTo and later Overture, advertising clients had to create additional country-specific accounts to reach countries other than the United States.
Related posts:
- Parked.com Finalizing Stats Faster
- Yahoo Stats Delay Hits Domain Parking Companies
- Parked Adds .Mobi Compliance, Yahoo Quality Score
Tags: Parked.com, yahoo
Hitfarm added these as well I believe. Maybe this is an across the board yahoo change ?
Adam, I imagine it’s across the board, but it’s possible it’s being testing across a few services to start.
I can confirm that Yahoo has also opened these markets up to Hitfarm.
The Latin America market is good for me. Hopefully it’ll mean a bump in earnings.
The best news for domainers is that the Latin American market is part of that list and now supported with a better ad inventory.. The asian markets @ yahoo are WEAK to summarize in one word. It is weak overall though so not much their fault.
Mike