Comments on: Yes, Recession will Hurt Pay-Per-Click

By: Mike

Mike — Fri, 14 Nov 2008 16:40:47 +0000

It seems as though many marketers who once sought after Google and Yahoo as their sole search advertising channels are trying to find more cost-effective advertising venues, such as Search123 and other similar search engines. It is very likely that many will follow suit and pursue the lower cost search advertising in the near term.

By: Chart Name

Chart Name — Fri, 14 Nov 2008 14:05:49 +0000

In an almost direct correlation, I have found that traditional PPC revenues are down on days when the markets are down, and new revenue streams are up, such as domains with economic or recession information. So in some sense PPC is down, but at the same time it is really just being redirected to more bearish names.

By: Mike

Mike — Thu, 13 Nov 2008 19:55:38 +0000

Recession will hurt everything

We are quiet lucky though to be involved with what is a pretty solid business overall and there are many opportunities this time around — be smart and look for them and you can make a lot of money… Money that you wouldn’t be able to find if all is well. Competition low= rewards high. Time to get to work!

Best,
Mike

http://www.wannadevelop.com

By: Johnny

Johnny — Thu, 13 Nov 2008 18:43:52 +0000

The fixed ad budgets you speak of are just that “fixed”, but when those run out I wonder if there might be a shift. Especially come Jan. and Feb. when many big co’s do their budgets for the year they may bulk at that six month TV contract and instead allocate a much bigger chuck towards the Net.

It’s just a hunch…..don’t know if that will happen, but Jan. is a big ad budget month. Some companies do it in Jan. for the entire year and then just forget about it and move on to other business.

I remember calling some companies in Feb/March back when I was into development, only to be told the money has been spent for the year. Sometimes that is just a blow-off but other times it is true.

By: Rob Sequin

Rob Sequin — Thu, 13 Nov 2008 18:00:55 +0000

Sounds like a good time to be developing your domains into minisites or better.

By: RegFeeNames.com

RegFeeNames.com — Thu, 13 Nov 2008 17:13:40 +0000

Yeah lets hope it shall bring the prices down from Google & Yahoo and make it more affordable for people to use ppc for there business – Some words are mega expensive and the little guy didnt have a chance. I think corporate comapnies shall cut back but they still need to advertise to get customers so who know what they shall do.

Regards,

Robbie
Founder
RegFeeNames.com

By: Steve M

Steve M — Thu, 13 Nov 2008 16:45:17 +0000

Good points.

Of course, the reciprocal good news is that–at least for those smart product/ service providers–they’ll be able to more affordably gain new customers due to lower PPC costs.