Parked.com Finalizing Stats Faster
Tuesday, November 11th, 2008
Domain parking company finalizing earnings stats much faster than before.
I logged into my Parked.com account at about 9:30 CST this morning and was shocked to see there was no asterisk next to my stats for yesterday. Parked customers know that an asterisk means the stats are not final as the company awaits stats from advertising feed providers. In other words, as of no later than 9:30 this morning Parked had already finalized stats for yesterday.
Over at NamePros, Parked.com CTO Donny Simonton explains that the company’s ad feed providers are providing stats much faster:
All of our providers have been reporting their stats very early for months now except for one of them. And now that one has a new system so they are quicker as well. So we are finalizing much sooner than before.
Parked’s main advertising feed provider is Yahoo.
The initial stats you see in your Parked account before they are finalized are estimates based on the domain’s keywords and Parked’s historical data. There is a trade-off for parking companies providing these “estimated” stats, as customers get upset if the actual stats are lower than the estimate. (The inverse is true, too.) In general, customers with large portfolios should not see a large percentage difference between the estimate and actual over time.
Related posts:
- Parked.com Adds New Countries to Yahoo Feed
- Yahoo Stats Delay Hits Domain Parking Companies
- Stats from parked domains
Tags: Parked.com
The one big feed that was always late with stats was the Ask feed. Supposedly, they had problems for months and their techies finally worked it out, so now stats can be processed really fast.
Donny said the Parked system now processes the stats the same day as the stats come in and the following morning is just wrapping up the tail end of the stats.
In regards to large portfolios….what you say is true. However, there is a caveat…and that is when bots hit and then it can be 10% to 15% correction downwards. I do believe though that Parked has gotten the upper hand on those pesky bots now.
Any way you look at it it is the best system out there – IMO.
Agree.
Parked.com is a very good parking provider. They only have one big thing wrong with them, they use Yahoo as the main feed provider. They should give Yahoo the boot and go with Google feed. Or even better, add Google and keep Yahoo as secondary.
John – Yahoo performs really well on mainstream keywords. Also, contracts forbid companies from using both yahoo and google (which seems to be anti-competitive if you ask me.)
They definitely have been getting better. And I agree with Andrew, Yahoo Ads perform better on mainstream keywords.
[...] feed is better. Thanks to faster stats reporting by many of its ad providers, Parked is now able to finalize stats much faster than [...]