Comments on: Life Without Yahoo

By: Domain Name Wire » News » Google Wins Yahoo Advertising Battle - The Domain Industry's News Source

Fri, 31 Oct 2008 16:58:33 +0000

[...] Google got the deal then it would have an ad deal with Yahoo that would help fill its coffers while rendering Yahoo’s advertising platform less valuable. Yahoo advertisers would gradually defect, leaving Google as the only tier 1 search ad [...]

By: GPS

GPS — Tue, 28 Oct 2008 04:15:27 +0000

Take your domains and build, baby, build.

By: SinglePill.com

SinglePill.com — Mon, 27 Oct 2008 18:18:10 +0000

Why doesn’t Yahoo take this opportunity and open up the parking industry and provide some real transparency. If they did that they’d have a lot more business (inventory) and people would end up advertising with them more.

By: Curtis

Curtis — Sun, 26 Oct 2008 22:13:28 +0000

Good points Rob, I agree that change is inevitable and it is only the niche-innovators that will survive.

By: jblack

jblack — Sat, 25 Oct 2008 17:32:29 +0000

It seems the Sendori type model is a step in the non-ppc direction. I would imagine their business will see an increase in customers as ppc wanes and advertising in general strives for greater efficiencies in this market. And Sendori seems to have a large number of direct advertising partners willing to pay for quality type-in traffic.

Rob makes good points, developing your own contacts with companies that match your type-in traffic’s intent is the future. It’s certainly more work than plug and play parking ppc, but the future upside is much greater and there are fewer middlemen too.

By: Jeff Schneider

Jeff Schneider — Sat, 25 Oct 2008 14:52:29 +0000

The sixty four million $ question is are keyword stand alone traffic names becoming somewhat irrelavent ? Due to the rapid changes with Yahoo and Google ?

There can be no argument that keyword traffic names are a form of Natural Branding, as Rick Schwartz has pointed out on his Traffic blog.

Throughout the history of marketing and commerce, which has proven to be cyclical and contantly morphing, there have been many different marketing concepts that have been adopted. In fact the very early phases of marketing involved quite literally generic barrels of goods and services.

During this generic labeling of goods and services there appeared on the scene a new concept that changed marketing forever. This phase was called Product Differentiation, which created a natural need for competitors to differentate their products from other competitors. This allowed these competitors to separate themselves from the pack by builing brands.

It is a natural progression that we are now morphing into on the internet. This natural next step is logical in the rollout cycle of online branding of domain names.

All marketing agencies need to brand so as to differentiate their clients from their competitors. We at USeBiz.com back in the mid 90s placed an educated bet that there would be a new accepted marketing doctrine called Target Market Branding.

It takes advantage of targeting products and services, and at the same time supplies the branding qualities that advertising agencies crave. By the way there are still available for register millions of branding combinations.

Instead of being victim to change get off your A… and create your own bright future. Think its too late? We think NOT !!

By: Mike

Mike — Sat, 25 Oct 2008 08:17:08 +0000

3 words.

Bring it on.

Yahoo simply sucks when it comes to paid search… end of story