Comments on: Google Enables Better Traffic Arbitrage

By: Bjorn

Bjorn — Thu, 23 Oct 2008 12:24:31 +0000

Not sure yet where this would lead us to. I am sure that it will provide us, the publishers more insight in how our visitors react. However, in what way the data will be used by Google is a good question…

By: Brad

Brad — Wed, 22 Oct 2008 21:23:20 +0000

I know this is being rolled out as an option to individual customers incrementally, but does anyone know if it requires enabling Google Analytics Data Sharing?

By: Andrew

Andrew — Wed, 22 Oct 2008 21:04:52 +0000

I agree that you’re handing your keys over to Google.

By: Brad

Brad — Wed, 22 Oct 2008 20:49:08 +0000

This is a huge upgrade to Google Analytics, along with the other fools they introduced but I wouldn’t take it as a promotion for Arbitrage – in fact, clients who opt-in will provide Google with the ability to better price both Adsense and Adwords clicks more “efficiently” now (translation: lower consumer surplus.)