Cricket.com Takes Shape; Live Current Announces New Deal

Live Current Media continues to grow cricket channel.

Live Current Media (OTC: livc.ob), formerly Communicate.com, owns category killer domains such as Perfume.com, Boxing.com, and Brazil.com, but it’s looking more like a cricket media company than anything else.

The company just announced a new cricket site in agreement with the Board of Control for Cricket in India (“BCCI”): bcci.tv. That is in addition to its existing Indian Premier League web site which is under a long term contract.

But the company’s holy grail is Cricket.com. The company said it turned down a $6 million offer for the domain so it can develop it. Over the past couple months Cricket.com has hosted a blog, but it looks like the next big feature for the site will be fantasy cricket.

Cricket.com, even as a lightly developed web site, gets significantly more traffic that the Indian Premier League web site, so I’m sure the cricket.com site will be central to the company’s overall strategy. Compete.com ranks Cricket.com in the top 11,000 web sites on the internet.

As Live Current’s strategy starts to take hold, the company’s stock has been battered. The stock has traded as high as $3.48 in the past year, but currently sits at $1.36 at the time of writing.

Further Reading:

  1. Domain Name Got Live Current Cricket Deal
  2. Live Current (Communicate.com) Signs $50 Million Cricket Deal
  3. Live Current Sells Cricket.com

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Comments

  1. September 29th, 2008 | 3:49 pm

    Wow I would say the .com space is the place to invest in. I think domainers really need to re-evauate their .com portfolios. As Rick Shwartz might say the .com space is the Cyber Asset of the future! Thanks for the post!

  2. September 30th, 2008 | 2:46 pm

    [...] Recent Entries Live Current Partners with Domain Strategies to Develop Karate.com”We The People, In Order to Acquire a More Perfect Domain Name…”Lessons from ConAgra and Defensive Domain RegistrationsCricket.com Takes Shape; Live Current Announces New Deal [...]

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