Comments on: Sedo Sells InsuranceLeads.com for $50,000

By: Don M

Don M — Tue, 29 Jul 2008 16:36:02 +0000

Insurance leads are expensive and this is a good business. Leads can go from $7 bucks for non exclusive to $30 for an exclusive lead. Depending if its home, auto life, or health.

Auto insurance clicks alone can go for $20.00 and up a click to be even in top 3 in google.

This is a good buy if they have the supply of high quality leads that they are already generating. A separate page geared toward insurance agents would best fit this.

This is the best possible name you can get for insurance agent leads.

By: Drew Sharma

Drew Sharma — Tue, 29 Jul 2008 16:34:58 +0000

Looks like it was purchased by 2insure4less.com which is a pretty big insurance quote site. Seems like they will make insuranceleads.com/2insure4less.com similar to insuranceleadz.com/carinsurancerates.com. That way they control the consumer lead flow and the lead marketplace with insurance companies. Smart buy…

By: Andrew

Andrew — Tue, 29 Jul 2008 16:03:16 +0000

Elliot, I think these domains would be used to promote leads to the lead buyers. For example, CarpetCleaningLeads.com could be the sale page to carpet cleaning companies to buy leads.

I don’t think consumers will be excited about landing on a domain like this and providing their information.

I am, however, looking for a company that may want to sell 529 plan leads so I can integrate it into my 529 plan web site.

By: Elliot

Elliot — Tue, 29 Jul 2008 15:27:47 +0000

Are you able to sell your hot leads to a lead generation service who would then be able to re-sell them to their network? While you would lose a bit of margin, it might provide more income than PPC and you wouldn’t have to build your own network.