Comments on: Will Cost Per Action Replace Cost Per Click?

By: Andrew

Andrew — Thu, 03 Jul 2008 13:53:24 +0000

@ Dr. Domain – if you want to get into the adwords-to-affiliate arbitrage game, the ebook you want to buy is GoogleCash. I bought the first version over 5 years ago and I’ve made $100k’s from the process.

Here’s an affiliate link to it:
http://tinyurl.com/5sk5y7

By: Andrew

Andrew — Thu, 03 Jul 2008 13:50:58 +0000

@ Yaron – CPA can be very competitive, however. In a lot of cases you can earn a lot more from it than getting paid by click or impression.

By: Adam Strong

Adam Strong — Thu, 03 Jul 2008 06:12:45 +0000

CPM is good for a lot of big brand advertisers want those eyeballs as Yaron points out. They care about beating the brand into your head rather than (fairly) instant conversions (cpa) or landings to their site (cpc)

By: Yaron

Yaron — Thu, 03 Jul 2008 05:52:12 +0000

Do CocaCola/Ford/Pepsi etc…pay ABC/FOX/CBS per action? no. do they pay per click? no
they pay per appearance. do they know for sure how many people are watching? no
they use estimates…
CPA is the best deal for the advertiser and the worst deal for the publisher!
If the visitor didn’t take action the advertiser is still happy to have another unique visitor who became familiar with his company, but you get nothing for sending him…

By: DR. DOMAIN

DR. DOMAIN — Thu, 03 Jul 2008 02:51:13 +0000

Somewhat…kinda’…or VERY legit?

By: Andrew

Andrew — Wed, 02 Jul 2008 20:44:47 +0000

@ Dr. Domain – no, the rich jerk is a program for arbitrage with affiliate programs.

By: DR. DOMAIN

DR. DOMAIN — Wed, 02 Jul 2008 19:44:02 +0000

TYPO: IDIOTS