NameMedia division uses marketing muscle promoting domain names to small and medium businesses.
It seems like everywhere I look these days I see an ad for BuyDomains. I’m not talking about ads targeted to domain owners, but ads targeted to end users.
There were the skyscraper banner ad on GigaOm and CitySearch. And the e-mail blast to the WebProNews list (see below). And the countless other web sites showing BuyDomains banners.
BuyDomains has mastered the art of targeting end users, especially those companies able to spend $1,000-$5,000 on domains. Domainers everywhere should thank them for that. By investing money educating businesses on the value of generic domain names, the company is elevating the entire industry. Also, domain owners can directly benefit from this by listing their domains with Afternic and selecting “expanded promotion”, which will put their domains directly on the BuyDomains site.
Here is the recent ad the company sent out through Web Pro News:
Subject: Why invest in more than one Premium Domain Name?
Dear Small Business Owner,
Tough economic times call for small businesses to get creative. Here is why you should consider implementing a multi-domain strategy for your business.
COST. A memorable, highly targeted and keyword-rich domain name, garners free organic search engine traffic. By acquiring a domain name from the secondary domain market, you are spending less money in traffic than by engaging in often costly keyword search buys or print advertising.
BRANDING. Acquiring domains related to your products and or services sends a strong and consistent message to your customers and builds brand equity while avoiding customer confusion and lost traffic. For example, a photographer’s website would benefit from camera, weddings and portrait themed domains.
GLOBAL REACH. Although the “dot com” is the most common extension, you should cast your net wider by getting as many extensions possible, including country code specific extensions. Act locally, think globally!
CAPITAL INVESTMENT. Like fine wines, domain names appreciate in value as they get older, thanks to the navigation traffic they acquire from prominent search engine positioning. By acquiring multiple premium domain names you are building a valuable portfolio of assets.
Are you ready plan a multiple domain strategy for your business? BuyDomains has the largest inventory of premium domain names — let us help you find one that matches your business needs. Contact a BuyDomains consultant today at 866-830-6451 (US) or 781-839-2850 (worldwide) or email domains@buydomains.com.
Francois says
And thank you NameMedia to promote so heavely my “premium domains” brand 🙂
Adam Gross says
Andrew,
Thanks for the nice post. To your point, reaching end-users creates more demand for all of us. For more information about promoting your domains to end-users, call our VP of Sales Jason Miner at 781-839-2841.
Thanks,
Adam Gross
NameMedia, Inc.
Kelly lieberman says
Adam,
This is great news! Have you targeted OMMA?
They have a one day conference coming up July 22 in San Francisco on gaming (video).
“The gaming industry generates more revenue than CD music sales and movie box office. It is responsible for more time spent online than any other entertainment form.”
Media post
Then of course OMMA Global Sept 18-19th is going to be a huge opportunity with all of Mad Ave being represented… Could be a great opportunity!
Rob Sequin says
Some but not all domains are right for selling to end users. You need industry terms or geo industry domains that would be a good fit for marketing an end user’s business.
I have developed a process and posted the steps here http://SellingToEndUsers.com (link posted with the editor’s permission).
First you harvest the list of potential end users from search engine results from keywords related to the domain (some tools will let you dig down 40 deep into search results).
Then you screen out the unqualified prospects. Then you dig in to find the senior level decision makers. Then you pitch the opportunity to them individually so it’s not spam. Also, do some cold calling and you will have some success.
It’s great to talk with an end user who understands the power of a generic domain that represents their industry, product or service.
Stock Market News says
With the stock market being so volatile at the moment, good domain names are a good investment that not only increase over time, but can also be used to create a web presence!