Cognac.com: A Model for Good Domain Name Marketing

Tuesday, June 17th, 2008

Seller uses online, offline marketing to sell domain name.

Cognac.com sold for $88,000 in last month’s GreatDomains auction. But the story isn’t the sale price — it’s the way the seller marketed the domain name.

First, he put up a sales page at Cognac.com that promoted the sale. In part it read “Cognac.com is going up for auction starting May 22nd 2008 at Greatdomains.com. This is a very important auction for the Cognac industry as Cognac sales are on the rise and new mixed drinks are unfolding…On May 29th, who will be synonymous with Cognac?”

Cognac.com

Online advertising of domains up for auction is fairly common (although it was well done in this case). But the seller went a step further by sending a postcard to potential buyers and domainers. I received a postcard in my post office box that read “Just like Vodka.com, Cognac.com is a one of a kind. Who will win this domain? Will this valuable asset pass you by?”

It’s unclear who the seller was. Before the transfer the domain was in Domain Capital’s name, but that just means one of its clients owned the domain. The previous owner according to whois was a gentleman in the British Virgin Islands. The e-mail address associated with that record bounced.

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7 Comments » - Posted in Domain Sales by

Comments

  1. domainer
    June 17th, 2008 | 5:06 pm

    well the auction page is still up on the domain, did it sell?

  2. Andrew
    June 17th, 2008 | 5:08 pm

    Yes, it sold. New owner in whois, they just haven’t updated it.

  3. Steve M
    June 18th, 2008 | 2:01 am

    That’s a great buy.

    Bet it’ll be flipped to an end user/ distiller/ distributor/ retailer w/in the next 24 months for 5-10x that amount.

    Congrats to the wise investor/s.

  4. DR. DOMAIN
    June 18th, 2008 | 5:59 am

    Can’t argue with 88k…but I really envy the FLIPPER.

  5. Stephen Douglas
    June 19th, 2008 | 12:36 pm

    Good grief, that’s CHEAP! Flip time, happy time coming for the buyer.

  6. Andrew
    June 19th, 2008 | 1:42 pm

    Hmmm, don’t know if I’d call it “cheap”. Hopefully we aren’t using Vodka.com as the comparison. How many people have tried to sell domains similar to Vodka.com since then and haven’t sold them?

  7. Claude Gelinas
    June 22nd, 2008 | 3:09 am

    I like the “honesty marketing” approach!

    Much better than just a boring “for sale” link with an equally unsavory form to “send in an offer” to the domain name owner!

    Hurray for creativity, initiative and… honesty.

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