It’s good they are promoting it because it personifies the brand and application. The other bankofamerica/mobile domains are much longer and difficult to type on a small device.

They also advertise bankamerica/mobilebanking; bankofamerica/anywherebanking etc….

Fact is that the application that makes all this possible is from mFoundry a company B&A invested in. The services and capabilities have nothing to do with the dotMOBI address making them possible.

Once someone enrolls in the program going once to bofa.mobi, they can download a shortcut icon to the dock of their device, and in the future there is no url address entry, simple touch the icon and mFoundry opens as a web application. Included will be ways to speed pay at check out and a variety of interactions with your account that have nothing to do with a site called bofa.mobi.

I think mobi has an untapped future as a brand for use in promotions like this. As the name extension for any mobile device or application or home delivery services (like a franchised flower or pizza brand) there is tremendous potential. With 10 million mobile apps downloaded from Apple last weekend, there are surely millions of widgets/icons crying out for a mobi name that will describe not how you get there, but what is does for you.

The problem with investors citing these press releases as proof that mobi is needed to deliver a mobile experience or people will type them everyday so yours will become more valuable as user behavior changes is what is flawed.

It would be like saying millions of people download music on mobile from iTunes so I can start a tunes domain and they will buy from me. No one has ever gone to itunes.com to buy their music- the music comes to them via applications and relationships. This is the new “direct navigation” and on mobile, where time and attention is shorter, people will not surf like a PC (they still have that to use), but will go to direct relationships (with credentials in place) to get stuff done without hassle.

You won’t run me off. I like the site too much.

Besides, who else is going to keep you on your toes?

“Apparently Helio is being shut down.”

Again, I would hate to have to regurgitate a press release to you.

There is no “shutting down”. There is a buyout, a merger, whatever you want to call it. The Helio brand will cease but the devices and the technology will belong to Virgin Mobile.

Sprint is the carrier and I am still very satisfied with Sprint and the device, known as the Helio Ocean. And this also explains the delay in the release of the Ocean II.

Now, if Sprint changes over to Virgin Mobile, then I am not sure of the quality of service. I understand VM is very good and so is Sprint.

Again, poor choice of words “shutting down” as if to imply my service had been turned off.

Did Time Warner “shut down” when they merged with AOL? Did You Tube “shut down” when the were purchased by Google?

“Q: What does this mean for current HELIO members? Can I still use my HELIO device, while keeping my HELIO service plan and number?

A: Current service plans will continue without interruption – it will be business as usual. HELIO members are at the center of this transaction and we’ll continue to bring them the innovative mobile services they’ve come to expect.”

http://www.helio.com/page?p=virgin&
http://virginmobileusa.mediaroom.com/index.php?s=43&item=163

Again, I refer you back to Post #7.

Got a chuckle reading an article this morning. Apparently Helio is being shut down. So I’m glad I’m not ditching my Treo

Tried it on two PC browsers and the Treo. Tried it on the blackberry too but the address bar isn’t displayed.

Did you mean .com?

PC Browser or TREO?

I can post images of the differences.