Rob: Thanks; in another e-mail, I did say to him words to the effect of, “This would be a great domain for a company like General Mills, which already has their own Healthify online service/application.”

He chose to ignore my comment, and I decided it didn’t really matter since; for the reasons I’ve given; I was satisfied w/the 15k. It was humorous, though, going through all this when we both knew the real buyer was General Mills.

Name Broker (and Rob): Sure; would have loved to get more for it. But; as I explained; I did allow a week go by since my last “no thank you” to his 10k offer before contacting him again.

Rick’s sale of iReport.com for 750k was one of those “needle in a haystack” situations where a name none of us would have paid more than 20k for–if that–sold for far, far, far more than it was worth.

If we wait for such moments, we’re more likely to find ourselves dead than rich. There’s a lot to be said for sales velocity…

Sammy S: Don’t blame you for thinking such; but, again for the reasons I gave, I was–and remain today–satisfied with the 15k…and 15k pays for a lot of new regs/renewals.

But hey, if you’re actually serious and sincere that you’d have paid 15k for it, you’re welcome to (also) take advantage of this here ‘ol neophyte domainer by adding Workify.com and Wealthify.com to your portfolio for the same 15k each; price good until the end of June and subject to prior sale, of course.

Excellent choices for the huge employment and investment fields/industries, respectively.

Adam: You’re right. They had no fewer than the two domains you list; and who knows how many other domains with “Health” in them; which they could have used.

If a huge company like this was seriously debating during a week’s time whether or not they were willing to go from 10k to 15k, it’s reasonable to believe that 15k was the most (or near the most) they were willing to pay for this domain.

The belief that big companies will always pay big (100k+) money for the domains they want is an incorrect assumption by many. Remember, we see these industry giants regularly settle on using names many of us wouldn’t even pay $100 for.

The story here really is not “how much could Steve really make on his domain healthify.com”, but “wow, Steve made such a massive profit margin on his investment that it makes all other investment arenas cringe in embarrassment.”

Would General Mills pay more for that domain? Who knows? Large corporations have powerful ad agencies in control of their ad campaigns. I would have thought the buyer of the domain was from their ad agency, as opposed to General Mills marketing department. I’ve stated on my blog many times that ad agencies buy domains to match their ad campaigns they are selling to their client, NOT the domain name that best describes their client’s product/service (prodserv).

However, on simple research, I found that “eatbetteramerica.com” is owned by General Mills. Whether that domain was “created” by their ad agency or their marketing dept remains to be told. General Mill may have a “rogue” marketing director who understands domain values, and has convinced the BOD to let him purchase domains that can be relevant to General Mills marketing direction.

But let’s forget that for now. Let’s focus on the one hundred and fifty $100 bills that Steve just got for a domain that he probably invested less than $100.

And finally – this shows those short-sided domain investors that domain values don’t depend on “traffic revenue”. A nice domain that invokes a great brand or marketing focus sometimes can easily beat a traffic generating domain.

Great post, Andrew.

Stephen Douglas
Successclick.com