Comments on: Should Companies Let Affiliates Use Trademarks in Domain Names? http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/ Domain Name Industry News and Views Fri, 25 May 2012 23:15:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: GB Mann http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/comment-page-1/#comment-168596 GB Mann Fri, 18 Apr 2008 00:40:09 +0000 http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/#comment-168596 Hey guys, don't worry, they probably will not be around much longer, after the law suites and a few law agencies get their hands on them Hey guys, don’t worry, they probably will not be around much longer, after the law suites and a few law agencies get their hands on them

]]> By: Andrew http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/comment-page-1/#comment-167971 Andrew Tue, 15 Apr 2008 13:50:03 +0000 http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/#comment-167971 Let me know how far you get with getting your competitors to not bid on your keywords...seems that most lawsuits in this area are found in favor of Google allowing trademark bidding (at least in the U.S.). It seems a lot like those grocery store checkout coupons I get. I buy Coke, they print out a coupon for Pepsi. Let me know how far you get with getting your competitors to not bid on your keywords…seems that most lawsuits in this area are found in favor of Google allowing trademark bidding (at least in the U.S.).

It seems a lot like those grocery store checkout coupons I get. I buy Coke, they print out a coupon for Pepsi.

]]> By: Jeremy Duffy http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/comment-page-1/#comment-167957 Jeremy Duffy Tue, 15 Apr 2008 11:58:53 +0000 http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/#comment-167957 I'm glad to see lifelock do this. I've been tracking the vast amount of affiliates for lifelock online and the deceptive practices they employ. Ditching lifelock domains is a good start, but Lifelock really needs to handle the deceptive "reviews" which are actually just adspeak. That practice is also hurting Lifelock's reputation. I’m glad to see lifelock do this. I’ve been tracking the vast amount of affiliates for lifelock online and the deceptive practices they employ. Ditching lifelock domains is a good start, but Lifelock really needs to handle the deceptive “reviews” which are actually just adspeak. That practice is also hurting Lifelock’s reputation.

]]> By: LifeLock http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/comment-page-1/#comment-167870 LifeLock Tue, 15 Apr 2008 03:09:30 +0000 http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/#comment-167870 We appreciate your point of view and are sorry we lost you as an Affiliate. By no means do we ever want to tell an Affiliate to "get lost." Their value is too big and the opportunity is too large. Regarding the competitors, we are taking action with them and working to protect our brand and trademarked terms accordingly. We appreciate your point of view and are sorry we lost you as an Affiliate. By no means do we ever want to tell an Affiliate to “get lost.” Their value is too big and the opportunity is too large.

Regarding the competitors, we are taking action with them and working to protect our brand and trademarked terms accordingly.

]]> By: Andrew http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/comment-page-1/#comment-167862 Andrew Tue, 15 Apr 2008 02:06:51 +0000 http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/#comment-167862 @ LifeLock, Now when someone searches on Google for LifeLock based on hearing your commercials, they will click on ads for competitive products. I wasn't promoting LifeLock recently, so it's no biggie for me. I just think this will end up hurting you. I guess the proof will be in the numbers :) @ LifeLock,

Now when someone searches on Google for LifeLock based on hearing your commercials, they will click on ads for competitive products.

I wasn’t promoting LifeLock recently, so it’s no biggie for me. I just think this will end up hurting you. I guess the proof will be in the numbers :)

]]> By: LifeLock http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/comment-page-1/#comment-167842 LifeLock Tue, 15 Apr 2008 00:53:47 +0000 http://domainnamewire.com/2008/04/14/should-companies-let-affiliates-use-trademarks-in-domain-names/#comment-167842 This is an official response from LifeLock. LifeLock does appreciate the Affiliates’ help and values each and every one of them. We could not have grown 1600% in 2007 without them. LifeLock is spending tens of millions of dollars in marketing and advertising in the form of radio, television and print media and many potential members have the tendency to not go right to the “.com” listed in the media but instead to the search engines first. As a result, many affiliates were taking advantage of this massive traffic driven by our offline media and in turn were taking credit in the form of commissions from sales they were there merely to “catch.” In turn, the cost per sale for customers on the search engines exceeded true value and affiliates were not working to sell in other areas. The point and purpose of affiliate programs is to allow vendors to extend their grasp to areas and people currently beyond their reach. From insurance vendors reaching their customer base to social clubs and everything in between, the LifeLock Affiliates have the very strong opportunity to sell a product to which many people are already familiar. Familiar from massive television, print and media marketing. LifeLock will continue to support affiliates and looks forward to continued growth together in 2008. This is an official response from LifeLock.

LifeLock does appreciate the Affiliates’ help and values each and every one of them. We could not have grown 1600% in 2007 without them.

LifeLock is spending tens of millions of dollars in marketing and advertising in the form of radio, television and print media and many potential members have the tendency to not go right to the “.com” listed in the media but instead to the search engines first. As a result, many affiliates were taking advantage of this massive traffic driven by our offline media and in turn were taking credit in the form of commissions from sales they were there merely to “catch.” In turn, the cost per sale for customers on the search engines exceeded true value and affiliates were not working to sell in other areas.

The point and purpose of affiliate programs is to allow vendors to extend their grasp to areas and people currently beyond their reach. From insurance vendors reaching their customer base to social clubs and everything in between, the LifeLock Affiliates have the very strong opportunity to sell a product to which many people are already familiar. Familiar from massive television, print and media marketing.

LifeLock will continue to support affiliates and looks forward to continued growth together in 2008.

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