Comments on: Yahoo May Outsource Pay-Per-Click to Google

By: Domain Name Wire » News » A Google - Yahoo Partnership That Makes Sense - The Domain Industry's News Source

Mon, 21 Apr 2008 15:40:49 +0000

[...] News reports suggest Yahoo’s two week trial running Google ads is going very well. So well, in fact, that the companies are discussing expanding the relationship. [...]

By: Bryan

Bryan — Thu, 10 Apr 2008 03:04:34 +0000

MSFT wont like that: too much dependance on goog. no company will like that and it will cheapen the yhoo brand. bad call: shows desperation by yhoo.

By: Andrew

Andrew — Thu, 10 Apr 2008 00:55:18 +0000

@ Ron – I think Google does more human editing than they let on. And it takes them over a week to approve ads that falsely trigger alarms.

Yahoo now auto-approves most ads. But you’re right, it took them too long to get to that point. Yahoo’s legacy infrastructure has also hampered its efforts.

Google did end up paying a hefty licensing fee to Yahoo, but not enough.

By: Rob Sequin

Rob Sequin — Thu, 10 Apr 2008 00:40:03 +0000

Tell Frank Shilling. He’s got some pull.

Anyway, I forgot to say that if Yahoo thinks that it can make more money by showing Adsense than it’s own ads, WOW, Yahoo must really be sucking wind.

To me, Yahoo just fell off the cliff whether MS buys them or not, you can throw Yahoo on the Netscape, geocities, webvan, excite shit pile.

By: damir

damir — Thu, 10 Apr 2008 00:35:56 +0000

Interesting.

Domain name owners should get together and start an International marketing company.

Why get paid peanuts when the domain name owner can own the GOLD

By: Rob Sequin

Rob Sequin — Thu, 10 Apr 2008 00:32:37 +0000

Good news for evolanding and domainembarking and the likes.

Parking is drying up would be my guess. Google and Yahoo pay pennies on the dollar to what they take in.

If they need a better quarter, guess what, they dial back the payouts to adsense and YPN. No great mystery there.

Kontera and chitika and commission junction are the way of the future I would think. Sorry parking companies. Time to innovate or die.

By: Ron Sheridan

Ron Sheridan — Thu, 10 Apr 2008 00:10:06 +0000

re: “This is ironic given that Yahoo’s search platform it based on the pioneer of pay-per-click search, GoTo.”

Ironic?

How about evolutionary. GoTo/Overture/Yahoo = the old way laiden with overhead and human editing.

Google = the new way with no human editing, let the advertisers write the ads, then let the technology do the heavy lifting and weed out the inefficiencies, and weak ads/advertisers.