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	<title>Comments on: Dark Blue Sea: Domain Portfolio Worth $600 Million Retail</title>
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	<link>http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/</link>
	<description>News and Views for the Domain Name Industry</description>
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		<title>By: Joana</title>
		<link>http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/comment-page-1/#comment-290352</link>
		<dc:creator>Joana</dc:creator>
		<pubDate>Mon, 01 Dec 2008 11:19:16 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/#comment-290352</guid>
		<description>dark Blue Sea seems to have stopped trading 1 week ago. just like DESTRA went bankrupt.

the domain names they list are worth nothing. Any idiot can buy domains for $6.95 like what Dark Blue Sea is valuing at $1000 each.

Why are all the major investors getting out of this stock? because they own NO 1 word generic names. All their names are poor quality</description>
		<content:encoded><![CDATA[<p>dark Blue Sea seems to have stopped trading 1 week ago. just like DESTRA went bankrupt.</p>
<p>the domain names they list are worth nothing. Any idiot can buy domains for $6.95 like what Dark Blue Sea is valuing at $1000 each.</p>
<p>Why are all the major investors getting out of this stock? because they own NO 1 word generic names. All their names are poor quality</p>
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		<title>By: Dark Blue Sea Investors Presentation Released &#124; domain yahoo</title>
		<link>http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/comment-page-1/#comment-168486</link>
		<dc:creator>Dark Blue Sea Investors Presentation Released &#124; domain yahoo</dc:creator>
		<pubDate>Thu, 17 Apr 2008 17:49:59 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/#comment-168486</guid>
		<description>[...] in to the domain after-market by one of the major companies in the space.Â  Also, check out DomainNameWire for some of the details and Andrew&#8217;s analysis on the [...]</description>
		<content:encoded><![CDATA[<div style="background-color: #FFfbd0">
<p>[...] in to the domain after-market by one of the major companies in the space.Â  Also, check out DomainNameWire for some of the details and Andrew&#8217;s analysis on the [...]</p>
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		<title>By: Hosting Plans</title>
		<link>http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/comment-page-1/#comment-167007</link>
		<dc:creator>Hosting Plans</dc:creator>
		<pubDate>Thu, 10 Apr 2008 18:29:20 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/#comment-167007</guid>
		<description>Domaineers with huge portfolios do not or cannot invest into developing all of them into websites. They simply hold thousands of domain names with PPC ads. And they want to add as many domains as possible. To ask about the click value or revenues before buying a domain name as even today we can find several websites / domain names being owned by hobbyists with a profit motive. 
When we owned thousands of domain names, what we look for when buying domains is type-in traffic or short names. All other domain names doesnt appeal, no matter how well they 
are formed. Thats the problem with huge portfolios. And when we have lost the artistic value, what remains is a commercial value. Just the same way as some automated domain appraisals, that cant see a difference between internet.com and intornit.com. Both domains have 8 letters and .com extension and both ae valued as the same. It takes a human or a top software to see the difference. 
So, its easier for anyone to adopt an automated PPC system and domain aquisition method. Its not creative, but it generates revenues.</description>
		<content:encoded><![CDATA[<p>Domaineers with huge portfolios do not or cannot invest into developing all of them into websites. They simply hold thousands of domain names with PPC ads. And they want to add as many domains as possible. To ask about the click value or revenues before buying a domain name as even today we can find several websites / domain names being owned by hobbyists with a profit motive.<br />
When we owned thousands of domain names, what we look for when buying domains is type-in traffic or short names. All other domain names doesnt appeal, no matter how well they<br />
are formed. Thats the problem with huge portfolios. And when we have lost the artistic value, what remains is a commercial value. Just the same way as some automated domain appraisals, that cant see a difference between internet.com and intornit.com. Both domains have 8 letters and .com extension and both ae valued as the same. It takes a human or a top software to see the difference.<br />
So, its easier for anyone to adopt an automated PPC system and domain aquisition method. Its not creative, but it generates revenues.</p>
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		<title>By: ASN5</title>
		<link>http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/comment-page-1/#comment-165012</link>
		<dc:creator>ASN5</dc:creator>
		<pubDate>Tue, 01 Apr 2008 19:33:42 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/#comment-165012</guid>
		<description>On that scale, it&#039;s almost like buying a lotto ticket. With 570,000 domain names, I would think they were lucky to have broken the 25% mark in profitable click domains.

It certainly does add meat to my assertions that buying domain names based on click earnings is a bad joke on domain name owners.

And almost as important is what you didn&#039;t mention: they acquired their domain names directly from the registry or (taking a page from Michael Mann&#039;s play book) captured the expiring domain names of their registrar customers. 

The point being, if only one in four of THEIR domains will pay for itself, then you can imagine how hard it would be to ever make click profit from a domain name purchased in the aftermarket. Without end user sales, domain names start to look like FEMA trailers rotting in a lot somewhere. 

While you may or may not eventually hit the lotto with a nonsense name that someone wants for a meaningless brand, I would limit those holding to 10 - 15% of a portfolio. The far better bet is a name that has a clear underlying business use.

From my present experience, I can tell you that the mega companies out there have (until recently) spent little or no time in thinking about (let alone building) a retail sales network. This is akin to GM building cars without setting up a dealership network.

I say this because, as you know, a dealership will always buy a good car. Maybe not at the price you&#039;d like, but they will buy it because they know that - whether through a retail sale or a dealer auction - they can sell it.

This is exactly why I &lt;a href=&quot;http://dnbizblog.com/?p=14&quot; rel=&quot;nofollow&quot;&gt;attempted to convince the AAAA&lt;/a&gt; to develop a domain name marketplace.

I can also tell you that in the past month every major player and mega company with a telephone or valid email address has been contacted regarding the domain name &lt;a href=&quot;http://cashbuyout.com/?cpage=portfolio&quot; rel=&quot;nofollow&quot;&gt;portfolio&lt;/a&gt; I have been trying to sell in order to fund an investor-focused registrar. And even though the per-domain cost of the portfolio has dropped to only $844, it still sits there - even though it included a country name (which sold last week for only $40K).

It was amazing that some of the folks contacted are STILL asking about click income. Others that know better recognized the handpicked nature of the portfolio, but seemed almost apologetic.

This tells me that (a) some of these companies still don&#039;t get what&#039;s happening, and; (b) others are just realizing the problem with not have a retail network.

I expect there is now a laser focus on developing retail sales networks, and I don&#039;t mean the almost retarded number of auctions available today.

What I&#039;m talking about is the development of &quot;dealerships&quot; that accept only the best domain names in the most common industries. I expect that should they materialize, they will require exclusive placement for reasonable periods (much like real estate brokers require a 6-month or one-year listings).

If this does occur, I will rejoice, as we will undoubtedly be one step closer to a central listing system like the MLS for real estate. And when domain name owners can list their domain name with any broker and know that any other broker can share in the commissions if they find a buyer, then we will have arrived.</description>
		<content:encoded><![CDATA[<p>On that scale, it&#8217;s almost like buying a lotto ticket. With 570,000 domain names, I would think they were lucky to have broken the 25% mark in profitable click domains.</p>
<p>It certainly does add meat to my assertions that buying domain names based on click earnings is a bad joke on domain name owners.</p>
<p>And almost as important is what you didn&#8217;t mention: they acquired their domain names directly from the registry or (taking a page from Michael Mann&#8217;s play book) captured the expiring domain names of their registrar customers. </p>
<p>The point being, if only one in four of THEIR domains will pay for itself, then you can imagine how hard it would be to ever make click profit from a domain name purchased in the aftermarket. Without end user sales, domain names start to look like FEMA trailers rotting in a lot somewhere. </p>
<p>While you may or may not eventually hit the lotto with a nonsense name that someone wants for a meaningless brand, I would limit those holding to 10 &#8211; 15% of a portfolio. The far better bet is a name that has a clear underlying business use.</p>
<p>From my present experience, I can tell you that the mega companies out there have (until recently) spent little or no time in thinking about (let alone building) a retail sales network. This is akin to GM building cars without setting up a dealership network.</p>
<p>I say this because, as you know, a dealership will always buy a good car. Maybe not at the price you&#8217;d like, but they will buy it because they know that &#8211; whether through a retail sale or a dealer auction &#8211; they can sell it.</p>
<p>This is exactly why I <a href="http://dnbizblog.com/?p=14" rel="nofollow">attempted to convince the AAAA</a> to develop a domain name marketplace.</p>
<p>I can also tell you that in the past month every major player and mega company with a telephone or valid email address has been contacted regarding the domain name <a href="http://cashbuyout.com/?cpage=portfolio" rel="nofollow">portfolio</a> I have been trying to sell in order to fund an investor-focused registrar. And even though the per-domain cost of the portfolio has dropped to only $844, it still sits there &#8211; even though it included a country name (which sold last week for only $40K).</p>
<p>It was amazing that some of the folks contacted are STILL asking about click income. Others that know better recognized the handpicked nature of the portfolio, but seemed almost apologetic.</p>
<p>This tells me that (a) some of these companies still don&#8217;t get what&#8217;s happening, and; (b) others are just realizing the problem with not have a retail network.</p>
<p>I expect there is now a laser focus on developing retail sales networks, and I don&#8217;t mean the almost retarded number of auctions available today.</p>
<p>What I&#8217;m talking about is the development of &#8220;dealerships&#8221; that accept only the best domain names in the most common industries. I expect that should they materialize, they will require exclusive placement for reasonable periods (much like real estate brokers require a 6-month or one-year listings).</p>
<p>If this does occur, I will rejoice, as we will undoubtedly be one step closer to a central listing system like the MLS for real estate. And when domain name owners can list their domain name with any broker and know that any other broker can share in the commissions if they find a buyer, then we will have arrived.</p>
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		<title>By: Dark Blue Sea Investors Presentation Released &#187; Domain Name News</title>
		<link>http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/comment-page-1/#comment-164831</link>
		<dc:creator>Dark Blue Sea Investors Presentation Released &#187; Domain Name News</dc:creator>
		<pubDate>Tue, 01 Apr 2008 03:22:27 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/#comment-164831</guid>
		<description>[...] insight in to the domain after-market by one of the major companies in the space.  Also, check out DomainNameWire for some of the details and Andrew&#8217;s analysis on the [...]</description>
		<content:encoded><![CDATA[<div style="background-color: #FFfbd0">
<p>[...] insight in to the domain after-market by one of the major companies in the space.  Also, check out DomainNameWire for some of the details and Andrew&#8217;s analysis on the [...]</p>
</div>
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		<title>By: Andrew</title>
		<link>http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/comment-page-1/#comment-164820</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Tue, 01 Apr 2008 01:56:25 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/#comment-164820</guid>
		<description>@ Rob - that&#039;s correct.  They figure they&#039;ll sell about 1.6% each year through GoDaddy.  Figure another 1/2 point through other venues.  At that rate it would take about 50 years to sell them all.</description>
		<content:encoded><![CDATA[<p>@ Rob &#8211; that&#8217;s correct.  They figure they&#8217;ll sell about 1.6% each year through GoDaddy.  Figure another 1/2 point through other venues.  At that rate it would take about 50 years to sell them all.</p>
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		<title>By: Rob Sequin</title>
		<link>http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/comment-page-1/#comment-164816</link>
		<dc:creator>Rob Sequin</dc:creator>
		<pubDate>Tue, 01 Apr 2008 01:50:47 +0000</pubDate>
		<guid isPermaLink="false">http://domainnamewire.com/2008/03/31/dark-blue-sea-domain-portfolio-worth-600-million-retail/#comment-164816</guid>
		<description>That could very well be their retail value meaning it takes a lot of time to sell all those domains to end users. 

Should they need to liquidate quickly the valuation would fall substantially and that&#039;s the case for just about anybody&#039;s portfolio.</description>
		<content:encoded><![CDATA[<p>That could very well be their retail value meaning it takes a lot of time to sell all those domains to end users. </p>
<p>Should they need to liquidate quickly the valuation would fall substantially and that&#8217;s the case for just about anybody&#8217;s portfolio.</p>
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