Comments on: Highlighterz: Helping to Kill Off Domain Parking One Click at a Time http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/ News and Views for the Domain Name Industry Sat, 21 Nov 2009 04:58:31 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Domaineering Riches http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/comment-page-1/#comment-276557 Domaineering Riches Mon, 10 Nov 2008 00:43:36 +0000 http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/#comment-276557 Domaineering is the business of acquiring and monetizing Internet domain names for their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. Domaineering is the business of acquiring and monetizing Internet domain names for their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.

]]> By: Bradley Gee http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/comment-page-1/#comment-165186 Bradley Gee Wed, 02 Apr 2008 15:24:56 +0000 http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/#comment-165186 CORRECTION: "bailing out of the pay for click way to get ADVERTISERS to their sites." Should read: "bailing out of the pay for click way to get VISITORS to their sites." Check this out if you think the Highlighterz.com site is the problem. Remember Napster? just kept doing their thing, paid through the nose with ill gotten gains and is still in business! Read this: http://www.washingtonpost.com/wp-dyn/content/article/2008/03/11/AR2008031100985.html "Viacom, which is suing Google for US$1 billion over what it calls massive copyright infringement on Google's YouTube video sharing site." By Hook and Crook there goes corporate world, and your worried about highlighterz.com! CORRECTION:
“bailing out of the pay for click way to get ADVERTISERS to their sites.”

Should read:
“bailing out of the pay for click way to get VISITORS to their sites.”

Check this out if you think the Highlighterz.com site is the problem.
Remember Napster? just kept doing their thing, paid through the nose with ill gotten gains and is still in business!
Read this:
http://www.washingtonpost.com/wp-dyn/content/article/2008/03/11/AR2008031100985.html

“Viacom, which is suing Google for US$1 billion over what it calls massive copyright infringement on Google’s YouTube video sharing site.”

By Hook and Crook there goes corporate world,
and your worried about highlighterz.com!

]]> By: Bradley Gee http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/comment-page-1/#comment-165179 Bradley Gee Wed, 02 Apr 2008 14:52:02 +0000 http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/#comment-165179 The Truth be known, that site like highlighterz.com is not the reason advertisers are ( and have for sometime) bailing out of the pay for click way to get advertisers to their sites. The real truth and FRAUD is the the B.S. story they are sold by the Pay for click companies. Google, Yahoo and all those that apply have never had a terms of service agreement with their advertisers that AGREED to produce real buying customers out of clickers! And, They have NOT ever had a terms of service agreement that spelled out to their customers, how many were going to spend money once the clicker ended up on their site. The Pay for click system fraud lies in the base of the industry: those that run it. Static banner space will eventually take back the the Internet's premier advertising business. The bottom line to my view on this story is, do the math. Search the REAL news and see the comments of high profile, high traffic, web site owners who are even filing suit to recover millions of dollars they lost BEFORE Highlighterz.com came along. The Truth be known, that site like highlighterz.com is not the reason advertisers are ( and have for sometime) bailing out of the pay for click way to get advertisers to their sites. The real truth and FRAUD is the the B.S. story they are sold by the Pay for click
companies. Google, Yahoo and all those that apply have never had a terms of service agreement with their advertisers that AGREED to produce real buying customers out of clickers!
And, They have NOT ever had a terms of service agreement that spelled out to their customers, how many were going to spend money once the clicker ended up on their site.
The Pay for click system fraud lies in the base of the industry: those that run it.
Static banner space will eventually take back the the Internet’s premier advertising business.
The bottom line to my view on this story is, do the math. Search the REAL news and see the comments of high profile, high traffic, web site owners who are even filing suit to recover millions of dollars they lost BEFORE Highlighterz.com came along.

]]> By: Domain Name Wire » News » Hey, Take a Chill Pill! - The Domain Industry's News Source http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/comment-page-1/#comment-163921 Domain Name Wire » News » Hey, Take a Chill Pill! - The Domain Industry's News Source Thu, 27 Mar 2008 14:36:26 +0000 http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/#comment-163921 [...] AcquisitionCredit Suisse: Domain Name Parking to SlowWhat's Happening to the GoDaddy Brand?Highlighterz: Helping to Kill Off Domain Parking One Click at a TimeHow to Protect Your 3 Character Domain NamesAfternic Hits Long Drive with DrivingRanges.comArbitrage [...]

[...] AcquisitionCredit Suisse: Domain Name Parking to SlowWhat’s Happening to the GoDaddy Brand?Highlighterz: Helping to Kill Off Domain Parking One Click at a TimeHow to Protect Your 3 Character Domain NamesAfternic Hits Long Drive with DrivingRanges.comArbitrage [...]

]]> By: Andrew http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/comment-page-1/#comment-163747 Andrew Thu, 27 Mar 2008 01:14:56 +0000 http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/#comment-163747 @ Julia - an amateur, but damn good and digging up dirt and telling it like it is! @ Julia – an amateur, but damn good and digging up dirt and telling it like it is!

]]> By: Julia http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/comment-page-1/#comment-163734 Julia Wed, 26 Mar 2008 22:42:38 +0000 http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/#comment-163734 @Andrew - Hey, im just an amateur.. :).. Ive only just fathomed out how to use something called a "blog roll".. I'll add DNW to it now in fact. @Andrew – Hey, im just an amateur.. :) .. Ive only just fathomed out how to use something called a “blog roll”.. I’ll add DNW to it now in fact.

]]> By: Damir http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/comment-page-1/#comment-163486 Damir Tue, 25 Mar 2008 17:05:31 +0000 http://domainnamewire.com/2008/03/25/highlighterz-helping-to-kill-off-domain-parking-one-click-at-a-time/#comment-163486 What a post about fake clicks - nice one What a post about fake clicks – nice one

]]>