[...] example, American Airlines (NYSE: AMR) promotes AA.com for its mobile web site. It may have promoted AA.mobi, but was unable to get this domain name. dotMobi should reach out to [...]

[...] had an ad for accessing flight information at AA.com on your mobile phone. I don’t want to open that can of worms again, but it wasn’t a reassuring moment for .mobi when American Airlines launched its mobile [...]

[...] Airlines doesn’t even forward AmericanAirlines.mobi to its main web site, even though it advertisies aa.com is mobile capable. Standard & Poors – does not resolve Barnes & Noble – does not [...]

[...] example, there’s American Airlines (NYSE: AMR), which is using its standard AA.com address and redirecting it to a mobile site. It owns AmericanAirlines.mobi, but that takes a long time to [...]

[...] you get past the point that Acura, just like American Airlines*, has chosen to stick with .com for its mobile site, the next question is if anyone will actually [...]

“There are a bunch of different mobile addressing nomenclatures out in the wild right now—and not one has emerged as a trusted standard (except .mobi) that anyone anywhere knows for certain will work on their mobile device on the network they are utilizing in their country.”

Although it’s true that a .mobi will work on my phone, I don’t know “for certain” that when I type in a .mobi it will work. For example, if I type in CNN.mobi it doesn’t resolve, despite the fact that CNN owns it. So until I can have reasonable certainty that .mobis will resolve to what I think they will, I wouldn’t call it a standard.

There are a bunch of different mobile addressing nomenclatures out in the wild right now—and not one has emerged as a trusted standard (except .mobi) that anyone anywhere knows for certain will work on their mobile device on the network they are utilizing in their country. Dot com sites are simply not trustworthy to work on all devices, and then even if browser or device detection is used—not trustworthy to present information in a mobile context that invites repeat visits. If American Airlines chooses to market aa.com for their mobile audience that’s their decision. I think they would be wise to get all the traffic they can by utilizing their existing .mobi name assets and thinking of other ways to reach mobile consumers.

dotMobi continues to work extensively with major brands. In fact, competitors to American Airlines such as KLM (klm.mobi); Spanair (spanair.mobi); Virgin Atlantic (lovefromabove.mobi); Lufthansa (lufthansa.mobi) and Aer Lingus (aerlingus.mobi) have decided to utilize .mobi sites for specific passenger-friendly tasks and outright promotion.