Comments on: Google Lets Advertisers Opt Out of Domain Parking Sites http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/ News and Views for the Domain Name Industry Sat, 21 Nov 2009 09:34:27 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: What’s Your Name.com? » Google Allows Parked Page Opt-out http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/comment-page-2/#comment-294466 What’s Your Name.com? » Google Allows Parked Page Opt-out Mon, 08 Dec 2008 23:59:04 +0000 http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/#comment-294466 [...] put a stop to arbitrage. Then the Snowe Bill was introduced. Now Google is allowing advertisers to opt-out of having their ads displayed on parked [...]

[...] put a stop to arbitrage. Then the Snowe Bill was introduced. Now Google is allowing advertisers to opt-out of having their ads displayed on parked [...]

]]> By: Does AdWords Starter Edition Define Evil? | Merjis Internet Marketing Blog http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/comment-page-2/#comment-239667 Does AdWords Starter Edition Define Evil? | Merjis Internet Marketing Blog Sat, 13 Sep 2008 10:40:20 +0000 http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/#comment-239667 [...] is important. While I do believe that there are Domainers capable of delivering a tuned response to typos and retired domains, Google has not been very selective about the domain parks that it [...]

[...] is important. While I do believe that there are Domainers capable of delivering a tuned response to typos and retired domains, Google has not been very selective about the domain parks that it [...]

]]> By: Domain Name Wire » News » DBS: Domain Parking Revenue Plummeting - The Domain Industry's News Source http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/comment-page-2/#comment-173342 Domain Name Wire » News » DBS: Domain Parking Revenue Plummeting - The Domain Industry's News Source Tue, 06 May 2008 21:47:17 +0000 http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/#comment-173342 [...] company blames overall economic conditions, increasing transparency of PPC advertising, and the collapse of advertising arbitrage for the drop in domain revenue. Below [...]

[...] company blames overall economic conditions, increasing transparency of PPC advertising, and the collapse of advertising arbitrage for the drop in domain revenue. Below [...]

]]> By: Jeremy Chatfield http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/comment-page-2/#comment-171138 Jeremy Chatfield Tue, 29 Apr 2008 20:49:17 +0000 http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/#comment-171138 @Dan - thanks. My clients, between them, only have about 150 million content match impressions per annum. Good to know that scaling up by ten still yields similar results. I do wonder whether this non-repeatability is a randomisation, a deliberately obscuring algorithm, or has some virtuous cause such as an effort to improve quality by dropping low performing sites. I haven't yet found any public statements by Google to explain the behaviour. @Dan – thanks. My clients, between them, only have about 150 million content match impressions per annum. Good to know that scaling up by ten still yields similar results. I do wonder whether this non-repeatability is a randomisation, a deliberately obscuring algorithm, or has some virtuous cause such as an effort to improve quality by dropping low performing sites. I haven’t yet found any public statements by Google to explain the behaviour.

]]> By: Dan http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/comment-page-2/#comment-171128 Dan Tue, 29 Apr 2008 19:40:02 +0000 http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/#comment-171128 We are one of the largest Google contextual network advertisers, and ran over 1.5 billion impressions last year through their network. The relevance of their parked domain ads is not acceptable, and although there are isolated cases where the parked domain was thematically targeted and therefore showed relevant ads, this was not nearly frequent enough to justify our inclusion of these sites. Also, we found their nature to be highly transient- nearly 80% of the pages that we saw in our placement reports would disappear by the next reporting period (usually 2 weeks). This does not inspire confidence for an advertiser of our size. We are one of the largest Google contextual network advertisers, and ran over 1.5 billion impressions last year through their network.

The relevance of their parked domain ads is not acceptable, and although there are isolated cases where the parked domain was thematically targeted and therefore showed relevant ads, this was not nearly frequent enough to justify our inclusion of these sites.

Also, we found their nature to be highly transient- nearly 80% of the pages that we saw in our placement reports would disappear by the next reporting period (usually 2 weeks). This does not inspire confidence for an advertiser of our size.

]]> By: Money Ideas http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/comment-page-2/#comment-171122 Money Ideas Tue, 29 Apr 2008 18:28:16 +0000 http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/#comment-171122 I don't think this will change anything. Domain parking sites usually have their own advertisers. And by the way, most Adwords users never go to these settings. I don’t think this will change anything. Domain parking sites usually have their own advertisers.

And by the way, most Adwords users never go to these settings.

]]> By: Domain Name Wire » News » Survey: Domainers Still Bullish on Domain Name Parking - The Domain Industry's News Source http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/comment-page-2/#comment-169719 Domain Name Wire » News » Survey: Domainers Still Bullish on Domain Name Parking - The Domain Industry's News Source Tue, 22 Apr 2008 17:21:21 +0000 http://domainnamewire.com/2008/03/13/google-lets-advertisers-opt-out-of-domain-parking-sites/#comment-169719 [...] Despite all of the bad news about domain parking lately, the domain industry as a whole is still very bullish on domain [...]

[...] Despite all of the bad news about domain parking lately, the domain industry as a whole is still very bullish on domain [...]

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