Demand Media Plucks Pluck

Company buys social networking and blog syndication provider.

Domain name company Demand Media, which owns registrar eNom, has purchased Pluck for an undisclosed price. A source to Reuters put the price tag at $50 million to $60 million.

Pluck, based in Austin, Texas, was founded as basically an RSS reader and has evolved since then. It now bills itself as a social media company that delivers “1 billion social media interactions” every month. The company offers a social media platform as well as a blog syndication network called BlogBurst.

Demand Media, founded by former MySpace Chairman Richard Rosenblatt, has raised over $300 million in capital. It owns a large portfolio of names as well as domain registrar eNom (which purchase BulkRegister). It also has a marketing agreement with VeriSign (NASDAQ: VRSN) to promote the .tv domain.

I’ve read that the company is throwing off lots of cash, but I still wonder if it will be able to apply social media across a large number of domains. Rosenblatt had hoped to take the company public in 2007, but that appears to be on hold.

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Related posts:

  1. Demand Media Raises Another $100M
  2. Demand Media Lands in Austin
  3. Demand Media Buys Demand.com


Comments

  1. August 10th, 2009 | 9:39 am

    [...] content to their web sites. The system is built by Pluck, which eNom parent company Demand Media acquired in [...]

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