Comments on: GoDaddy Files Patent for Filtering Ads on Trademark Domains

By: Go Daddy To Shut Down Standard Tactics, LLC | The domain industry's news source

Fri, 19 Dec 2008 03:45:04 +0000

[...] (All of these domains were in expired domain auctions as of last Friday.) Unfortunately, a technology that Go Daddy filed a patent for last year that would resolve this problem is just an idea at this point, not a working [...]

By: Trademarker

Trademarker — Tue, 27 May 2008 18:34:14 +0000

Where can I find out more about filtering systems such as this? Let me know, thanks

By: Andrew

Andrew — Thu, 28 Feb 2008 02:51:09 +0000

I still haven’t seen a lawsuit by GoDaddy regarding its patents, but most of them are just pending (not granted). One that is granted is for domain privacy.

GoDaddy will end up doing one of two things:

1. Start suing competitors (which puts its patents at risk since people may challenge them)

2. Nothing. In this case they filed the patents as a safeguard and to build value for being acquired.

By: Anon

Anon — Thu, 28 Feb 2008 02:33:16 +0000

Maybe godaddy should try using their technology on their own products. They shouldnt be granted the patent if the results of the filtering are what is displayed on tdnam.com . Nice work there!

Additionally many other companies have been using this “technology” prior. Filtering domains based on certain criteria is NOT unique. Godaddy are notorious patent trollers (as is NSI btw)

By: Andrew

Andrew — Wed, 27 Feb 2008 19:30:41 +0000

I suspect it only filters clear cut cases. It could use technology similar to citizenhawk to find typos too. From GoDaddy’s perspective, they’d rather be too careful — a few false positives is ok.

This comment submitted via mobile at domainnamewire.mobi

By: Bret Fausett

Bret Fausett — Wed, 27 Feb 2008 18:23:26 +0000

Very interesting. I’m deeply skeptical that any filtering algorithm can make even a rough cut of trademarks. Think about it. Every word in the English language is trademarked, and even most common two word combos are trademarked. If you block every trademarked word and phrase, you’ll have no ads to show. If you’re going to block only some trademarks, how do you do that? What judgments can a program make, based on the available data, about when to block and when to permit the ad to pass through.