Domain Name Wire

Domain Name Wire

  • Seriously.

    1. BY - Feb 19, 2008
    2. Uncategorized
    3. 14 Comments

    I’ve finally seen an ad with a .jobs domain. That’s a mistake.

    Monday afternoon I made the return car trip from Houston to Austin. It’s about a 3 hour drive without much to see. As I rolled into Austin I saw a billboard for AT&T (NYSE: T). The ad called attention to jobs at AT&T using the URL

    At this point I’d been driving for a few hours, so I did a double take. Where’s the domain extension? Is that supposed to be Or are they trying to be gimmicky by showing that they have jobs for techies?

    Then it dawned on me: AT&T is using the little used domain extension .jobs. This is one of those top level domains, like .travel, that should have never been created.

    Why not just That makes sense. People get it. No one (OK, a few people) know that .jobs is a domain. Even for me, someone who lives and breathes domains, it didn’t click the moment I saw the domain.

    Now I certainly understand that AT&T couldn’t use the URL for its actual jobs page on the billboard: (That’s what forwards to, by the way. It’s not a separate site.) But the company should have just gone with Which, by the way, gives you an error page.


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